|Publication type:||Conference paper|
|Type of review:||Peer review (abstract)|
|Title:||Professional writing in times of high-speed mass text production : the case of finance|
|Proceedings:||ALAPP 2020 : Programme & Abstracts|
|Editors of the parent work:||Sarangi, Srikant|
|Conference details:||10th International and Interdisciplinary Conference on Applied Linguistics and Professional Practice (ALAPP), Digital Conference, 16-17 September 2020|
|Publisher / Ed. Institution:||Norwegian University of Science and Technology|
|Subject (DDC):||418: Standard language usage|
|Abstract:||Over the last three decades, writing in the financial world has been affected by financial crises and a fundamental technological change. What used to be diligent text crafting with relaxed deadlines has turned into high-speed text production with transient digial media. Texts are outdated within a few days, hours, or even minutes. Moreover, the relentless introduction of additional guidelines and rules in the aftermath of the financial crisis 2007 has become a straightjacket for the writers. In my presentation, I discuss the consequences of this digital literacy shift for professional writers in the domain of finance and its impact on society at large. By doing so, I draw on 25 years of ethnographic field research and a large corpus of financial texts, collected between 1990 and 2019. This data allows for the longitudinal study of writing practices with regard to the financial community. Long-term ethnographic content analysis is combined with pragmatic text analysis to describe the gradual change in text production and text products. I begin the presentation by defining two key concepts: financial literacy and context awareness (part 1). Based on a long-term qualitative English, Japanese, and German corpus from transdisciplinary research projects in the field of financial communication (part 2), I use pragmatic text analysis (part 3) to discuss which consequences the digital literacy shift has for relevant parts of the target readers and what the social costs of this shift can be (part 4). I conclude by outlining research based measures that can improve the communicative potential of financial text products (part 5).|
|Fulltext version:||Published version|
|License (according to publishing contract):||Licence according to publishing contract|
|Appears in collections:||Publikationen Angewandte Linguistik|
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