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dc.contributor.authorRockel, Georg-
dc.contributor.authorBarth, Linard-
dc.date.accessioned2019-12-19T12:48:57Z-
dc.date.available2019-12-19T12:48:57Z-
dc.date.issued2019-
dc.identifier.issn2278-3075de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/18967-
dc.description.abstractA paperless office is not only environmentally friendly but also advantageous in many aspects. The digitalisation of documents and corresponding processes saves time, reduces mistakes and therefore realizes cost savings for companies. This time can be invested in better customer management. Real estate companies work with thousands of rented apartments and as many customers and thus have to maintain and manage a lot of customer related data. IT has already created manifold remedies with Enterprise-Resource-Planning (ERP) and Customer- Relationship-Management (CRM) systems and models, but there is still plenty of development potential to be exploited by integrating mobile solutions into the IT architecture. The main challenge thereby is not the programming of an app but the seamless integration into customer processes and the creation of customer acceptance and thus value. Therefore, it is investigated how mobile applications can better control customer processes and whether such an implementation is profitable. For this purpose, typical work and customer processes of real estate companies must be analysed, understood and transferred to appropriate mobile solutions. This paper examines the details which need to be considered in such projects.de_CH
dc.language.isoende_CH
dc.publisherInternational Journal of Innovative Technology and Exploring Engineeringde_CH
dc.relation.ispartofInternational Journal of Innovative Technology and Exploring Engineeringde_CH
dc.rightsLicence according to publishing contractde_CH
dc.subject.ddc004: Informatikde_CH
dc.subject.ddc658.8: Marketingmanagementde_CH
dc.titleApp launch for customer processes of a real estate companyde_CH
dc.typeBeitrag in wissenschaftlicher Zeitschriftde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInstitut für Marketing Management (IMM)de_CH
dc.identifier.doi10.35940/ijitee.A4491.119119de_CH
zhaw.funding.euNode_CH
zhaw.issue1de_CH
zhaw.originated.zhawYesde_CH
zhaw.pages.end616de_CH
zhaw.pages.start607de_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.volume9de_CH
zhaw.publication.reviewKeine Begutachtungde_CH
zhaw.author.additionalNode_CH
Appears in collections:Publikationen School of Management and Law

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