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https://doi.org/10.21256/zhaw-18967| Publikationstyp: | Beitrag in wissenschaftlicher Zeitschrift |
| Art der Begutachtung: | Keine Begutachtung |
| Titel: | App launch for customer processes of a real estate company |
| Autor/-in: | Rockel, Georg Barth, Linard |
| et. al: | No |
| DOI: | 10.35940/ijitee.A4491.119119 10.21256/zhaw-18967 |
| Erschienen in: | International Journal of Innovative Technology and Exploring Engineering |
| Band(Heft): | 9 |
| Heft: | 1 |
| Seite(n): | 607 |
| Seiten bis: | 616 |
| Erscheinungsdatum: | 2019 |
| Verlag / Hrsg. Institution: | Blue Eyes Intelligence Engineering and Sciences Publication |
| ISSN: | 2278-3075 |
| Sprache: | Englisch |
| Fachgebiet (DDC): | 004: Informatik 658.8: Marketingmanagement |
| Zusammenfassung: | A paperless office is not only environmentally friendly but also advantageous in many aspects. The digitalisation of documents and corresponding processes saves time, reduces mistakes and therefore realizes cost savings for companies. This time can be invested in better customer management. Real estate companies work with thousands of rented apartments and as many customers and thus have to maintain and manage a lot of customer related data. IT has already created manifold remedies with Enterprise-Resource-Planning (ERP) and Customer- Relationship-Management (CRM) systems and models, but there is still plenty of development potential to be exploited by integrating mobile solutions into the IT architecture. The main challenge thereby is not the programming of an app but the seamless integration into customer processes and the creation of customer acceptance and thus value. Therefore, it is investigated how mobile applications can better control customer processes and whether such an implementation is profitable. For this purpose, typical work and customer processes of real estate companies must be analysed, understood and transferred to appropriate mobile solutions. This paper examines the details which need to be considered in such projects. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/18967 |
| Volltext Version: | Publizierte Version |
| Lizenz (gemäss Verlagsvertrag): | CC BY-NC-ND 4.0: Namensnennung - Nicht kommerziell - Keine Bearbeitungen 4.0 International |
| Departement: | School of Management and Law |
| Organisationseinheit: | Institut für Marketing Management (IMM) |
| Enthalten in den Sammlungen: | Publikationen School of Management and Law |
Dateien zu dieser Ressource:
| Datei | Beschreibung | Größe | Format | |
|---|---|---|---|---|
| 2019_Rockel-Barth_Customer-process-app-real-estate.pdf | 919.85 kB | Adobe PDF |  Öffnen/Anzeigen |
Zur Langanzeige
Rockel, G., & Barth, L. (2019). App launch for customer processes of a real estate company. International Journal of Innovative Technology and Exploring Engineering, 9(1), 607–616. https://doi.org/10.35940/ijitee.A4491.119119
Rockel, G. and Barth, L. (2019) ‘App launch for customer processes of a real estate company’, International Journal of Innovative Technology and Exploring Engineering, 9(1), pp. 607–616. Available at: https://doi.org/10.35940/ijitee.A4491.119119.
G. Rockel and L. Barth, “App launch for customer processes of a real estate company,” International Journal of Innovative Technology and Exploring Engineering, vol. 9, no. 1, pp. 607–616, 2019, doi: 10.35940/ijitee.A4491.119119.
ROCKEL, Georg und Linard BARTH, 2019. App launch for customer processes of a real estate company. International Journal of Innovative Technology and Exploring Engineering. 2019. Bd. 9, Nr. 1, S. 607–616. DOI 10.35940/ijitee.A4491.119119
Rockel, Georg, and Linard Barth. 2019. “App Launch for Customer Processes of a Real Estate Company.” International Journal of Innovative Technology and Exploring Engineering 9 (1): 607–16. https://doi.org/10.35940/ijitee.A4491.119119.
Rockel, Georg, and Linard Barth. “App Launch for Customer Processes of a Real Estate Company.” International Journal of Innovative Technology and Exploring Engineering, vol. 9, no. 1, 2019, pp. 607–16, https://doi.org/10.35940/ijitee.A4491.119119.
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