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Title: Audience research in media development : overview, case studies, and lessons learned
Authors : Reineck, Dennis
Schneider, Laura
Spurk, Christoph
Dorn-Fellermann, Esther
Nyambuga, Charles
Schuerhoff, Roland
Editors: Spurk, Christoph
Schneider, Laura
Reineck, Dennis
Lublinski, Jan
Extent : 49
Publisher / Ed. Institution : Deutsche Welle Akademie
Publisher / Ed. Institution: Bonn
Issue Date: Oct-2017
License (according to publishing contract) : Licence according to publishing contract
Series : Edition DW Akademie
Language : English
Subjects : Audience Research; Developing country; Methodology in social science
Subject (DDC) : 070: News media, journalism and publishing
302: Social interaction
Abstract: This publication takes a look at current developments in the field of audience research in media development and presents three case studies testing innovative methods that can be of use for research, monitoring, and evaluation. They are meant as an orientation and inspirational source for future projects in this domain. Based on the information assembled in this study we make the case that media development needs audience research to improve its projects. Media development actors need to know more about the impact on their final beneficiaries if they want their work to be truly successful.
Departement: Angewandte Linguistik
Organisational Unit: Institute of Applied Media Studies (IAM)
Publication type: Working Paper – Expertise – Study
DOI : 10.21256/zhaw-3465
Appears in Collections:Publikationen Angewandte Linguistik

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