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Please use this identifier to cite or link to this item: https://doi.org/10.21256/zhaw-3465
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dc.contributor.authorReineck, Dennis-
dc.contributor.authorSchneider, Laura-
dc.contributor.authorSpurk, Christoph-
dc.contributor.authorDorn-Fellermann, Esther-
dc.contributor.authorNyambuga, Charles-
dc.contributor.authorSchuerhoff, Roland-
dc.contributor.editorSpurk, Christoph-
dc.contributor.editorSchneider, Laura-
dc.contributor.editorReineck, Dennis-
dc.contributor.editorLublinski, Jan-
dc.date.accessioned2017-12-13T13:28:06Z-
dc.date.available2017-12-13T13:28:06Z-
dc.date.issued2017-10-
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/1751-
dc.description.abstractThis publication takes a look at current developments in the field of audience research in media development and presents three case studies testing innovative methods that can be of use for research, monitoring, and evaluation. They are meant as an orientation and inspirational source for future projects in this domain. Based on the information assembled in this study we make the case that media development needs audience research to improve its projects. Media development actors need to know more about the impact on their final beneficiaries if they want their work to be truly successful.de_CH
dc.format.extent49de_CH
dc.language.isoende_CH
dc.publisherDeutsche Welle Akademiede_CH
dc.relation.ispartofseriesEdition DW Akademiede_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectAudience Researchde_CH
dc.subjectDeveloping countryde_CH
dc.subjectMethodology in social sciencede_CH
dc.subject.ddc070: Nachrichtenmedien, Journalismus und Verlagswesende_CH
dc.subject.ddc302: Soziale Interaktionde_CH
dc.titleAudience research in media development : overview, case studies, and lessons learnedde_CH
dc.typeWorking Paper – Gutachten – Studiede_CH
dcterms.typeTextde_CH
zhaw.departementAngewandte Linguistikde_CH
zhaw.organisationalunitInstitut für Angewandte Medienwissenschaft (IAM)de_CH
zhaw.publisher.placeBonnde_CH
dc.identifier.doi10.21256/zhaw-3465-
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.webfeedJournalistikde_CH
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Reineck, D., Schneider, L., Spurk, C., Dorn-Fellermann, E., Nyambuga, C., & Schuerhoff, R. (2017). Audience research in media development : overview, case studies, and lessons learned (C. Spurk, L. Schneider, D. Reineck, & J. Lublinski, Eds.). Deutsche Welle Akademie. https://doi.org/10.21256/zhaw-3465
Reineck, D. et al. (2017) Audience research in media development : overview, case studies, and lessons learned. Edited by C. Spurk et al. Bonn: Deutsche Welle Akademie. Available at: https://doi.org/10.21256/zhaw-3465.
D. Reineck, L. Schneider, C. Spurk, E. Dorn-Fellermann, C. Nyambuga, and R. Schuerhoff, “Audience research in media development : overview, case studies, and lessons learned,” Deutsche Welle Akademie, Bonn, Oct. 2017. doi: 10.21256/zhaw-3465.
REINECK, Dennis, Laura SCHNEIDER, Christoph SPURK, Esther DORN-FELLERMANN, Charles NYAMBUGA und Roland SCHUERHOFF, 2017. Audience research in media development : overview, case studies, and lessons learned. Bonn: Deutsche Welle Akademie
Reineck, Dennis, Laura Schneider, Christoph Spurk, Esther Dorn-Fellermann, Charles Nyambuga, and Roland Schuerhoff. 2017. “Audience Research in Media Development : Overview, Case Studies, and Lessons Learned.” Edited by Christoph Spurk, Laura Schneider, Dennis Reineck, and Jan Lublinski. Bonn: Deutsche Welle Akademie. https://doi.org/10.21256/zhaw-3465.
Reineck, Dennis, et al. Audience Research in Media Development : Overview, Case Studies, and Lessons Learned. Edited by Christoph Spurk et al., Deutsche Welle Akademie, Oct. 2017, https://doi.org/10.21256/zhaw-3465.


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