Please use this identifier to cite or link to this item: https://doi.org/10.21256/zhaw-3272
Title: Swiss CRM 2009 : Einsatz und Trends in Schweizer Unternehmen : Zusammenfassung der Ergebnisse
Authors : Hannich, Frank
Rüeger, Brian
Jenni, Caroline
Troesch-Jacot, Mireille
Publisher / Ed. Institution : ZHAW Zürcher Hochschule für Angewandte Wissenschaften
Publisher / Ed. Institution: Winterthur
Issue Date: 2009
License (according to publishing contract) : Not specified
Language : German
Subjects : CRM Schweizer Unternehmen; Trend
Subject (DDC) : 658.8: Marketing management
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Publication type: Working Paper – Expertise – Study
DOI : 10.21256/zhaw-3272
URI: https://digitalcollection.zhaw.ch/handle/11475/17115
Appears in Collections:Marketing

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