Title: Rollen und Aufgaben der Corporate Communications in der digitalen Transformation
Authors : Rosenberger Staub, Nicole
Niederhäuser, Markus
Published in : Digitalisierung und Kommunikation. Konsequenzen der digitalen Transformation für die Wirtschaftskommunikation
Pages : 69
Pages to: 88
Editors of the parent work: Stumpf, Marcus
Publisher / Ed. Institution : Springer
Publisher / Ed. Institution: Wiesbaden
Issue Date: 2019
License (according to publishing contract) : Licence according to publishing contract
Series : Europäische Kulturen in der Wirtschaftskommunikation
Series volume: 31
Type of review: Editorial review
Language : German
Subjects : Digitale Transformation; Strategische Kommunikation; Kommunikation in der digitalen Transformation; Kommunikationsmanagement
Subject (DDC) : 658.4: Executive Management
Departement: Applied Linguistics
Organisational Unit: Institute of Applied Media Studies (IAM)
Publication type: Book Part
DOI : 10.1007/978-3-658-26113-9_5
ISBN: 978-3-658-26112-2
978-3-658-26113-9
URI: https://digitalcollection.zhaw.ch/handle/11475/17093
Published as part of the ZHAW project : Kommunikation in der digitalen Transformation
Appears in Collections:Publikationen Angewandte Linguistik

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