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  2. School of Management and Law
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  4. Publikationen School of Management and Law
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dc.contributor.authorDuma, Fabio-
dc.contributor.authorHallier, Christine-
dc.date.accessioned2019-04-12T14:15:00Z-
dc.date.available2019-04-12T14:15:00Z-
dc.date.issued2015-
dc.identifier.issn2288-825Xde_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/16560-
dc.description.abstractAttitude and ability of frontline employees in customer interaction influence company reputation. Since respective theory is scarce, this paper – based on a qualitative interview study – presents an examination of the status quo of the topic in luxury watch retail. Theories of service quality, identity and impression management are briefly addressed.de_CH
dc.language.isoende_CH
dc.publisherGlobal Alliance of Marketing & Management Associationsde_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectLuxuryde_CH
dc.subjectLuxury brand managementde_CH
dc.subjectLuxury brand strategyde_CH
dc.subjectCorporate reputation managementde_CH
dc.subjectLuxury servicede_CH
dc.subjectExperiential luxuryde_CH
dc.subjectService marketingde_CH
dc.subjectCustomer-contact employeede_CH
dc.subjectFrontline employeede_CH
dc.subjectBrand behaviorde_CH
dc.subjectBehavioral brandingde_CH
dc.subjectService qualityde_CH
dc.subject.ddc658.8: Marketingmanagementde_CH
dc.titleCultivating corporate reputation from the bottom : evaluation of service encounter management in luxury watch monobrand boutiquesde_CH
dc.typeKonferenz: Paperde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInternational Management Institute (IMI)de_CH
dc.identifier.doi10.15444/GFMC2015.05.06.01de_CH
zhaw.conference.detailsGlobal Fashion Management Conference, Florence, Italy, 25-28 June 2015de_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.pages.end797de_CH
zhaw.pages.start793de_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.publication.reviewPeer review (Abstract)de_CH
zhaw.title.proceedings2015 Global Fashion Management Conference at Florence Proceedingsde_CH
Appears in collections:Publikationen School of Management and Law

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Duma, F., & Hallier, C. (2015). Cultivating corporate reputation from the bottom : evaluation of service encounter management in luxury watch monobrand boutiques [Conference paper]. 2015 Global Fashion Management Conference at Florence Proceedings, 793–797. https://doi.org/10.15444/GFMC2015.05.06.01
Duma, F. and Hallier, C. (2015) ‘Cultivating corporate reputation from the bottom : evaluation of service encounter management in luxury watch monobrand boutiques’, in 2015 Global Fashion Management Conference at Florence Proceedings. Global Alliance of Marketing & Management Associations, pp. 793–797. Available at: https://doi.org/10.15444/GFMC2015.05.06.01.
F. Duma and C. Hallier, “Cultivating corporate reputation from the bottom : evaluation of service encounter management in luxury watch monobrand boutiques,” in 2015 Global Fashion Management Conference at Florence Proceedings, 2015, pp. 793–797. doi: 10.15444/GFMC2015.05.06.01.
DUMA, Fabio und Christine HALLIER, 2015. Cultivating corporate reputation from the bottom : evaluation of service encounter management in luxury watch monobrand boutiques. In: 2015 Global Fashion Management Conference at Florence Proceedings. Conference paper. Global Alliance of Marketing & Management Associations. 2015. S. 793–797
Duma, Fabio, and Christine Hallier. 2015. “Cultivating Corporate Reputation from the Bottom : Evaluation of Service Encounter Management in Luxury Watch Monobrand Boutiques.” Conference paper. In 2015 Global Fashion Management Conference at Florence Proceedings, 793–97. Global Alliance of Marketing & Management Associations. https://doi.org/10.15444/GFMC2015.05.06.01.
Duma, Fabio, and Christine Hallier. “Cultivating Corporate Reputation from the Bottom : Evaluation of Service Encounter Management in Luxury Watch Monobrand Boutiques.” 2015 Global Fashion Management Conference at Florence Proceedings, Global Alliance of Marketing & Management Associations, 2015, pp. 793–97, https://doi.org/10.15444/GFMC2015.05.06.01.


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