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dc.contributor.authorDuma, Fabio-
dc.contributor.authorHallier, Christine-
dc.date.accessioned2019-04-12T14:15:00Z-
dc.date.available2019-04-12T14:15:00Z-
dc.date.issued2015-
dc.identifier.issn2288-825Xde_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/16560-
dc.description.abstractAttitude and ability of frontline employees in customer interaction influence company reputation. Since respective theory is scarce, this paper – based on a qualitative interview study – presents an examination of the status quo of the topic in luxury watch retail. Theories of service quality, identity and impression management are briefly addressed.de_CH
dc.language.isoende_CH
dc.publisherGlobal Alliance of Marketing & Management Associationsde_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectLuxuryde_CH
dc.subjectLuxury brand managementde_CH
dc.subjectLuxury brand strategyde_CH
dc.subjectCorporate reputation managementde_CH
dc.subjectLuxury servicede_CH
dc.subjectExperiential luxuryde_CH
dc.subjectService marketingde_CH
dc.subjectCustomer-contact employeede_CH
dc.subjectFrontline employeede_CH
dc.subjectBrand behaviorde_CH
dc.subjectBehavioral brandingde_CH
dc.subjectService qualityde_CH
dc.subject.ddc658.8: Marketingmanagementde_CH
dc.titleCultivating corporate reputation from the bottom : evaluation of service encounter management in luxury watch monobrand boutiquesde_CH
dc.typeKonferenz: Paperde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInternational Management Institute (IMI)de_CH
dc.identifier.doi10.15444/GFMC2015.05.06.01de_CH
zhaw.conference.detailsGlobal Fashion Management Conference, Florence, Italy, 25-28 June 2015de_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.pages.end797de_CH
zhaw.pages.start793de_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.publication.reviewPeer review (Abstract)de_CH
zhaw.title.proceedings2015 Global Fashion Management Conference at Florence Proceedingsde_CH
Appears in Collections:Publikationen School of Management and Law

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