| Publikationstyp: | Konferenz: Sonstiges |
| Art der Begutachtung: | Peer review (Abstract) |
| Titel: | Read or recycle? : the impact of promotional and relational mailings on the response funnel |
| Autor/-in: | Hannich, Frank Müller, Salome Forestier, Céline |
| Angaben zur Konferenz: | University Industry Interaction Conference 2013, Amsterdam, Netherlands, 27-29 May 2013 |
| Erscheinungsdatum: | 2013 |
| Sprache: | Englisch |
| Schlagwörter: | Mailing; Recycle; Marketing; Conference |
| Fachgebiet (DDC): | 658.8: Marketingmanagement |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/15739 |
| Volltext Version: | Publizierte Version |
| Lizenz (gemäss Verlagsvertrag): | Lizenz gemäss Verlagsvertrag |
| Departement: | School of Management and Law |
| Organisationseinheit: | Institut für Marketing Management (IMM) |
| Enthalten in den Sammlungen: | Publikationen School of Management and Law |
Dateien zu dieser Ressource:
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Zur Langanzeige
Hannich, F., Müller, S., & Forestier, C. (2013). Read or recycle? : the impact of promotional and relational mailings on the response funnel. University Industry Interaction Conference 2013, Amsterdam, Netherlands, 27-29 May 2013.
Hannich, F., Müller, S. and Forestier, C. (2013) ‘Read or recycle? : the impact of promotional and relational mailings on the response funnel’, in University Industry Interaction Conference 2013, Amsterdam, Netherlands, 27-29 May 2013.
F. Hannich, S. Müller, and C. Forestier, “Read or recycle? : the impact of promotional and relational mailings on the response funnel,” in University Industry Interaction Conference 2013, Amsterdam, Netherlands, 27-29 May 2013, 2013.
HANNICH, Frank, Salome MÜLLER und Céline FORESTIER, 2013. Read or recycle? : the impact of promotional and relational mailings on the response funnel. In: University Industry Interaction Conference 2013, Amsterdam, Netherlands, 27-29 May 2013. Conference presentation. 2013
Hannich, Frank, Salome Müller, and Céline Forestier. 2013. “Read or Recycle? : The Impact of Promotional and Relational Mailings on the Response Funnel.” Conference presentation. In University Industry Interaction Conference 2013, Amsterdam, Netherlands, 27-29 May 2013.
Hannich, Frank, et al. “Read or Recycle? : The Impact of Promotional and Relational Mailings on the Response Funnel.” University Industry Interaction Conference 2013, Amsterdam, Netherlands, 27-29 May 2013, 2013.
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