Read or recycle? : the impact of promotional and relational mailings on the response funnel

Hannich, Frank; Müller, Salome; Forestier, Céline

Publication type:	Conference other
Type of review:	Peer review (abstract)
Title:	Read or recycle? : the impact of promotional and relational mailings on the response funnel
Authors:	Hannich, Frank Müller, Salome Forestier, Céline
Conference details:	University Industry Interaction Conference 2013, Amsterdam, Netherlands, 27-29 May 2013
Issue Date:	2013
Language:	English
Subjects:	Mailing; Recycle; Marketing; Conference
Subject (DDC):	658.8: Marketing management
URI:	https://digitalcollection.zhaw.ch/handle/11475/15739
Fulltext version:	Published version
License (according to publishing contract):	Licence according to publishing contract
Departement:	School of Management and Law
Organisational Unit:	Institute of Marketing Management (IMM)
Appears in collections:	Publikationen School of Management and Law

Files in This Item:

There are no files associated with this item.

Show full item record

Hannich, F., Müller, S., & Forestier, C. (2013). Read or recycle? : the impact of promotional and relational mailings on the response funnel. University Industry Interaction Conference 2013, Amsterdam, Netherlands, 27-29 May 2013.

Hannich, F., Müller, S. and Forestier, C. (2013) ‘Read or recycle? : the impact of promotional and relational mailings on the response funnel’, in University Industry Interaction Conference 2013, Amsterdam, Netherlands, 27-29 May 2013.

F. Hannich, S. Müller, and C. Forestier, “Read or recycle? : the impact of promotional and relational mailings on the response funnel,” in University Industry Interaction Conference 2013, Amsterdam, Netherlands, 27-29 May 2013, 2013.

HANNICH, Frank, Salome MÜLLER und Céline FORESTIER, 2013. Read or recycle? : the impact of promotional and relational mailings on the response funnel. In: University Industry Interaction Conference 2013, Amsterdam, Netherlands, 27-29 May 2013. Conference presentation. 2013

Hannich, Frank, Salome Müller, and Céline Forestier. 2013. “Read or Recycle? : The Impact of Promotional and Relational Mailings on the Response Funnel.” Conference presentation. In University Industry Interaction Conference 2013, Amsterdam, Netherlands, 27-29 May 2013.

Hannich, Frank, et al. “Read or Recycle? : The Impact of Promotional and Relational Mailings on the Response Funnel.” University Industry Interaction Conference 2013, Amsterdam, Netherlands, 27-29 May 2013, 2013.