|Title:||How can virtual interactive communication platforms be incorporated in corporate communications and what is its impact on corporate image : a conceptual framework and categorisation|
|Authors :||Hallier Willi, Christine|
|Proceedings:||Proceedings of the 4th International Colloquium of AM's Brand, Corporate Identity and Reputation SIG|
|Conference details:||4th International Colloquium of AM's Brand, Corporate Identity and Reputation SIG, Atlanta, 2008|
|License (according to publishing contract) :||Licence according to publishing contract|
|Type of review:||Peer review (Abstract)|
|Subjects :||Corporate image; Corporate communications; Online communication platform|
|Subject (DDC) :||659: Advertising and public relations|
|Departement:||School of Management and Law|
|Organisational Unit:||International Management Institute (IMI)|
|Publication type:||Conference Paper|
|Appears in Collections:||Publikationen School of Management and Law|
Files in This Item:
There are no files associated with this item.
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.