Title: How can virtual interactive communication platforms be incorporated in corporate communications and what is its impact on corporate image : a conceptual framework and categorisation
Authors : Hallier Willi, Christine
Melewar, TC
Proceedings: Proceedings of the 4th International Colloquium of AM's Brand, Corporate Identity and Reputation SIG
Conference details: 4th International Colloquium of AM's Brand, Corporate Identity and Reputation SIG, Atlanta, 2008
Issue Date: 2008
License (according to publishing contract) : Licence according to publishing contract
Type of review: Peer review (Abstract)
Language : English
Subjects : Corporate image; Corporate communications; Online communication platform
Subject (DDC) : 659: Advertising and public relations
Departement: School of Management and Law
Organisational Unit: International Management Institute (IMI)
Publication type: Conference Paper
URI: https://digitalcollection.zhaw.ch/handle/11475/15659
Appears in Collections:Publikationen School of Management and Law

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