| Publikationstyp: | Konferenz: Paper |
| Art der Begutachtung: | Peer review (Abstract) |
| Titel: | How can virtual interactive communication platforms be incorporated in corporate communications and what is its impact on corporate image : a conceptual framework and categorisation |
| Autor/-in: | Hallier Willi, Christine Melewar, TC |
| Tagungsband: | Proceedings of the 4th International Colloquium of AM's Brand, Corporate Identity and Reputation SIG |
| Angaben zur Konferenz: | 4th International Colloquium of AM's Brand, Corporate Identity and Reputation SIG, Atlanta GA, USA, 2008 |
| Erscheinungsdatum: | 2008 |
| Sprache: | Englisch |
| Schlagwörter: | Corporate image; Corporate communications; Online communication platform |
| Fachgebiet (DDC): | 659: Werbung und Öffentlichkeitsarbeit |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/15659 |
| Volltext Version: | Publizierte Version |
| Lizenz (gemäss Verlagsvertrag): | Lizenz gemäss Verlagsvertrag |
| Departement: | School of Management and Law |
| Organisationseinheit: | International Management Institute (IMI) |
| Enthalten in den Sammlungen: | Publikationen School of Management and Law |
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Hallier Willi, C., & Melewar, T. (2008). How can virtual interactive communication platforms be incorporated in corporate communications and what is its impact on corporate image : a conceptual framework and categorisation. Proceedings of the 4th International Colloquium of AM’s Brand, Corporate Identity and Reputation SIG.
Hallier Willi, C. and Melewar, T. (2008) ‘How can virtual interactive communication platforms be incorporated in corporate communications and what is its impact on corporate image : a conceptual framework and categorisation’, in Proceedings of the 4th International Colloquium of AM’s Brand, Corporate Identity and Reputation SIG.
C. Hallier Willi and T. Melewar, “How can virtual interactive communication platforms be incorporated in corporate communications and what is its impact on corporate image : a conceptual framework and categorisation,” in Proceedings of the 4th International Colloquium of AM’s Brand, Corporate Identity and Reputation SIG, 2008.
HALLIER WILLI, Christine und TC MELEWAR, 2008. How can virtual interactive communication platforms be incorporated in corporate communications and what is its impact on corporate image : a conceptual framework and categorisation. In: Proceedings of the 4th International Colloquium of AM’s Brand, Corporate Identity and Reputation SIG. Conference paper. 2008
Hallier Willi, Christine, and TC Melewar. 2008. “How Can Virtual Interactive Communication Platforms Be Incorporated in Corporate Communications and What Is Its Impact on Corporate Image : A Conceptual Framework and Categorisation.” Conference paper. In Proceedings of the 4th International Colloquium of AM’s Brand, Corporate Identity and Reputation SIG.
Hallier Willi, Christine, and TC Melewar. “How Can Virtual Interactive Communication Platforms Be Incorporated in Corporate Communications and What Is Its Impact on Corporate Image : A Conceptual Framework and Categorisation.” Proceedings of the 4th International Colloquium of AM’s Brand, Corporate Identity and Reputation SIG, 2008.
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