1. ZHAW digitalcollection
  2. School of Management and Law
  3. Publikationen
  4. Publikationen School of Management and Law
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dc.contributor.authorHallier Willi, Christine-
dc.contributor.authorMelewar, TC-
dc.date.accessioned2019-02-25T15:37:06Z-
dc.date.available2019-02-25T15:37:06Z-
dc.date.issued2008-
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/15659-
dc.language.isoende_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectCorporate imagede_CH
dc.subjectCorporate communicationsde_CH
dc.subjectOnline communication platformde_CH
dc.subject.ddc659: Werbung und Öffentlichkeitsarbeitde_CH
dc.titleHow can virtual interactive communication platforms be incorporated in corporate communications and what is its impact on corporate image : a conceptual framework and categorisationde_CH
dc.typeKonferenz: Paperde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInternational Management Institute (IMI)de_CH
zhaw.conference.details4th International Colloquium of AM's Brand, Corporate Identity and Reputation SIG, Atlanta GA, USA, 2008de_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.publication.reviewPeer review (Abstract)de_CH
zhaw.title.proceedingsProceedings of the 4th International Colloquium of AM's Brand, Corporate Identity and Reputation SIGde_CH
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Hallier Willi, C., & Melewar, T. (2008). How can virtual interactive communication platforms be incorporated in corporate communications and what is its impact on corporate image : a conceptual framework and categorisation. Proceedings of the 4th International Colloquium of AM’s Brand, Corporate Identity and Reputation SIG.
Hallier Willi, C. and Melewar, T. (2008) ‘How can virtual interactive communication platforms be incorporated in corporate communications and what is its impact on corporate image : a conceptual framework and categorisation’, in Proceedings of the 4th International Colloquium of AM’s Brand, Corporate Identity and Reputation SIG.
C. Hallier Willi and T. Melewar, “How can virtual interactive communication platforms be incorporated in corporate communications and what is its impact on corporate image : a conceptual framework and categorisation,” in Proceedings of the 4th International Colloquium of AM’s Brand, Corporate Identity and Reputation SIG, 2008.
HALLIER WILLI, Christine und TC MELEWAR, 2008. How can virtual interactive communication platforms be incorporated in corporate communications and what is its impact on corporate image : a conceptual framework and categorisation. In: Proceedings of the 4th International Colloquium of AM’s Brand, Corporate Identity and Reputation SIG. Conference paper. 2008
Hallier Willi, Christine, and TC Melewar. 2008. “How Can Virtual Interactive Communication Platforms Be Incorporated in Corporate Communications and What Is Its Impact on Corporate Image : A Conceptual Framework and Categorisation.” Conference paper. In Proceedings of the 4th International Colloquium of AM’s Brand, Corporate Identity and Reputation SIG.
Hallier Willi, Christine, and TC Melewar. “How Can Virtual Interactive Communication Platforms Be Incorporated in Corporate Communications and What Is Its Impact on Corporate Image : A Conceptual Framework and Categorisation.” Proceedings of the 4th International Colloquium of AM’s Brand, Corporate Identity and Reputation SIG, 2008.


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