| Publication type: | Book part |
| Type of review: | Editorial review |
| Title: | Produkt-PR und Journalismus : Annäherung an eine verschwiegene Win-Win-Situation |
| Authors: | Szyszka, Peter |
| Published in: | Quo vadis Public Relations? : auf dem Weg zum Kommunikationsmanagement : Bestandsaufnahmen und Entwicklungen |
| Editors of the parent work: | Raupp, Juliana Klewes, Joachim |
| Page(s): | 66 |
| Pages to: | 78 |
| Issue Date: | 2004 |
| Publisher / Ed. Institution: | VS Verlag für Sozialwissenschaften |
| Publisher / Ed. Institution: | Wiesbaden |
| ISBN: | 3-531-14034-5 978-3-531-14034-6 |
| Language: | German |
| Subject (DDC): | 070: News media, journalism and publishing |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/14769 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | Applied Linguistics |
| Organisational Unit: | Institute of Applied Media Studies (IAM) |
| Appears in collections: | Publikationen Angewandte Linguistik |
Files in This Item:
There are no files associated with this item.
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.