Title: Produkt-PR und Journalismus : Annäherung an eine verschwiegene Win-Win-Situation
Authors : Szyszka, Peter
Published in : Quo vadis Public Relations? Auf dem Weg zum Kommunikationsmanagement : Bestandsaufnahmen und Entwicklungen
Pages : 66
Pages to: 78
Editors of the parent work: Raupp, Juliana
Klewes, Joachim
Publisher / Ed. Institution : VS Verlag für Sozialwissenschaften
Publisher / Ed. Institution: Wiesbaden
Issue Date: 2004
License (according to publishing contract) : Licence according to publishing contract
Type of review: Editorial review
Language : German
Subject (DDC) : 070: News media, journalism and publishing
Departement: Applied Linguistics
Organisational Unit: Institute of Applied Media Studies (IAM)
Publication type: Book Part
ISBN: 3-531-14034-5
URI: https://digitalcollection.zhaw.ch/handle/11475/14769
Appears in Collections:Publikationen Angewandte Linguistik

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