Title: Weicher Faktor für harte Zahlen : zum Verhältnis von Public Relations und Marketing
Authors : Szyszka, Peter
Published in : Marketing & Kommunikation
Volume(Issue) : 44
Issue : 2
Pages : 42
Publisher / Ed. Institution : Galledia
Issue Date: 2000
License (according to publishing contract) : Licence according to publishing contract
Language : German
Subject (DDC) : 658.8: Marketing management
659: Advertising and public relations
Departement: Applied Linguistics
Organisational Unit: Institute of Applied Media Studies (IAM)
Publication type: Contribution to magazine or newspaper
ISSN: 1023-8913
URI: https://digitalcollection.zhaw.ch/handle/11475/14746
Appears in Collections:Publikationen Angewandte Linguistik

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