Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Reidenbach, Judith | - |
| dc.contributor.author | Kucza, Gunther | - |
| dc.date.accessioned | 2018-10-12T08:12:58Z | - |
| dc.date.available | 2018-10-12T08:12:58Z | - |
| dc.date.issued | 2009 | - |
| dc.identifier.issn | 1023-8913 | de_CH |
| dc.identifier.issn | 0255-7673 | de_CH |
| dc.identifier.uri | https://digitalcollection.zhaw.ch/handle/11475/11735 | - |
| dc.language.iso | de | de_CH |
| dc.publisher | Galledia | de_CH |
| dc.relation.ispartof | Marketing & Kommunikation | de_CH |
| dc.rights | Licence according to publishing contract | de_CH |
| dc.subject | ZMM | de_CH |
| dc.subject | ZSO | de_CH |
| dc.subject.ddc | 658.8: Marketingmanagement | de_CH |
| dc.title | Emotionen als Instrument der Marketingpraxis | de_CH |
| dc.type | Beitrag in Magazin oder Zeitung | de_CH |
| dcterms.type | Text | de_CH |
| zhaw.departement | School of Management and Law | de_CH |
| zhaw.organisationalunit | Institut für Marketing Management (IMM) | de_CH |
| zhaw.organisationalunit | Institute for Organizational Viability (IOV) | de_CH |
| zhaw.funding.eu | No | de_CH |
| zhaw.originated.zhaw | Yes | de_CH |
| zhaw.pages.end | 19 | de_CH |
| zhaw.pages.start | 18 | de_CH |
| zhaw.publication.status | publishedVersion | de_CH |
| zhaw.volume | 37 | de_CH |
| Appears in collections: | Publikationen School of Management and Law | |
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Reidenbach, J., & Kucza, G. (2009). Emotionen als Instrument der Marketingpraxis. Marketing & Kommunikation, 37, 18–19.
Reidenbach, J. and Kucza, G. (2009) ‘Emotionen als Instrument der Marketingpraxis’, Marketing & Kommunikation, 37, pp. 18–19.
J. Reidenbach and G. Kucza, “Emotionen als Instrument der Marketingpraxis,” Marketing & Kommunikation, vol. 37, pp. 18–19, 2009.
REIDENBACH, Judith und Gunther KUCZA, 2009. Emotionen als Instrument der Marketingpraxis. Marketing & Kommunikation. 2009. Bd. 37, S. 18–19
Reidenbach, Judith, and Gunther Kucza. 2009. “Emotionen als Instrument der Marketingpraxis.” Marketing & Kommunikation 37: 18–19.
Reidenbach, Judith, and Gunther Kucza. “Emotionen als Instrument der Marketingpraxis.” Marketing & Kommunikation, vol. 37, 2009, pp. 18–19.
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