Publication type: Contribution to magazine or newspaper
Title: Willing to share? When it comes to data, who will share what and why?
Authors: Rüeger, Brian
Gehring, Bettina
Ackermann, Kurt Alexander
Miesler, Linda
Published in: Research Features
Volume(Issue): 125
Page(s): 98
Pages to: 101
Issue Date: 2018
Publisher / Ed. Institution: Research Publishing International
Language: English
Subjects: Consumer behaviour; Willingness to share data
Subject (DDC): 658.8: Marketing management
Abstract: Consumers are becoming increasingly aware of the value of their personal data. As privacy laws are updated and consumers become more cautious about their personal data, sharing really is caring – and companies need new ways to make their customers care enough to share their data. The Institute of Marketing Management at the Zurich University of Applied Sciences has developed a model to predict consumers’ willingness to share data across a variety of different contexts.
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: Life Sciences and Facility Management
School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Institute of Natural Resource Sciences (IUNR)
Published as part of the ZHAW project: "Willingness-to-share-personal-data"
Appears in collections:Publikationen Life Sciences und Facility Management

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