| Publikationstyp: | Beitrag in Magazin oder Zeitung |
| Titel: | Willing to share? When it comes to data, who will share what and why? |
| Autor/-in: | Rüeger, Brian Gehring, Bettina Ackermann, Kurt Alexander Miesler, Linda |
| Erschienen in: | Research Features |
| Band(Heft): | 125 |
| Seite(n): | 98 |
| Seiten bis: | 101 |
| Erscheinungsdatum: | 2018 |
| Verlag / Hrsg. Institution: | Research Publishing International |
| Sprache: | Englisch |
| Schlagwörter: | Consumer behaviour; Willingness to share data |
| Fachgebiet (DDC): | 658.8: Marketingmanagement |
| Zusammenfassung: | Consumers are becoming increasingly aware of the value of their personal data. As privacy laws are updated and consumers become more cautious about their personal data, sharing really is caring – and companies need new ways to make their customers care enough to share their data. The Institute of Marketing Management at the Zurich University of Applied Sciences has developed a model to predict consumers’ willingness to share data across a variety of different contexts. |
| URI: | https://cdn2.researchfeatures.com/wp-content/uploads/2018/03/Willing-to-share.-When-it-comes-to-data-who-will-share-what-and-why.pdf https://digitalcollection.zhaw.ch/handle/11475/11473 |
| Volltext Version: | Publizierte Version |
| Lizenz (gemäss Verlagsvertrag): | Lizenz gemäss Verlagsvertrag |
| Departement: | Life Sciences und Facility Management School of Management and Law |
| Organisationseinheit: | Institut für Marketing Management (IMM) Institut für Umwelt und Natürliche Ressourcen (IUNR) |
| Publiziert im Rahmen des ZHAW-Projekts: | "Willingness-to-share-personal-data" |
| Enthalten in den Sammlungen: | Publikationen Life Sciences und Facility Management |
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Rüeger, B., Gehring, B., Ackermann, K. A., & Miesler, L. (2018). Willing to share? When it comes to data, who will share what and why? Research Features, 125, 98–101. https://cdn2.researchfeatures.com/wp-content/uploads/2018/03/Willing-to-share.-When-it-comes-to-data-who-will-share-what-and-why.pdf
Rüeger, B. et al. (2018) ‘Willing to share? When it comes to data, who will share what and why?’, Research Features, 125, pp. 98–101. Available at: https://cdn2.researchfeatures.com/wp-content/uploads/2018/03/Willing-to-share.-When-it-comes-to-data-who-will-share-what-and-why.pdf.
B. Rüeger, B. Gehring, K. A. Ackermann, and L. Miesler, “Willing to share? When it comes to data, who will share what and why?,” Research Features, vol. 125, pp. 98–101, 2018, [Online]. Available: https://cdn2.researchfeatures.com/wp-content/uploads/2018/03/Willing-to-share.-When-it-comes-to-data-who-will-share-what-and-why.pdf
RÜEGER, Brian, Bettina GEHRING, Kurt Alexander ACKERMANN und Linda MIESLER, 2018. Willing to share? When it comes to data, who will share what and why? Research Features [online]. 2018. Bd. 125, S. 98–101. Verfügbar unter: https://cdn2.researchfeatures.com/wp-content/uploads/2018/03/Willing-to-share.-When-it-comes-to-data-who-will-share-what-and-why.pdf
Rüeger, Brian, Bettina Gehring, Kurt Alexander Ackermann, and Linda Miesler. 2018. “Willing to Share? When It Comes to Data, Who Will Share What and Why?” Research Features 125: 98–101. https://cdn2.researchfeatures.com/wp-content/uploads/2018/03/Willing-to-share.-When-it-comes-to-data-who-will-share-what-and-why.pdf.
Rüeger, Brian, et al. “Willing to Share? When It Comes to Data, Who Will Share What and Why?” Research Features, vol. 125, 2018, pp. 98–101, https://cdn2.researchfeatures.com/wp-content/uploads/2018/03/Willing-to-share.-When-it-comes-to-data-who-will-share-what-and-why.pdf.
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