Title: Psychologische Aspekte der Markenkommunikation
Authors : Süss, Daniel
Published in : Medienwissenschaft Schweiz
Volume(Issue) : 2005
Issue : 2
Pages : 63
Pages to: 67
Publisher / Ed. Institution : Schweizerische Gesellschaft für Kommunikations- und Medienwissenschaft
Issue Date: 2005
License (according to publishing contract) : Licence according to publishing contract
Type of review: Peer review (publication)
Language : German
Departement: Applied Psychology
Organisational Unit: Psychological Institute (PI)
Publication type: Article in scientific journal
ISSN: 1420-505X
URI: https://digitalcollection.zhaw.ch/handle/11475/10938
Appears in Collections:Publikationen Angewandte Psychologie

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