Issue Date | Title | Involved Person(s) |
2021 | Measuring emotions in customer relationships : can NEV replace NPS? | Müller, Steffen; Seiler, Roger; Völkle, Melanie |
2019 | Augmented Reality und Virtual Reality im Premium- und Luxus-Retail | Harren, Benjamin; Seiler, Roger; Müller, Steffen |
2018 | Purchasing the senator status for 2000 Euro? : the effect of a payment option in hierarchical loyalty programs | Müller, Steffen; Seiler, Roger |
2018 | Choice overload In the airline industry : a web experiment on booking flights online | Seiler, Roger; Müller, Steffen; Herzog, Clemens |
2017 | Identifying product features that delight customers : are online reviews and surveys comparable? | Müller, Steffen; Beinert, Markus; Seiler, Roger |
2016 | What drives loyalty program perception? : a cross-country analysis | Müller, Steffen; Seiler, Roger; Beinert, Markus |
2015 | Swiss Marketing Leadership Studie 2015 : Status Quo und Trends in Schweizer Unternehmen | Hannich, Frank; Fuchs, Rainer; Rüeger, Brian; Hüttermann, Marcel; Forestier, Céline, et al |