| Issue Date | Title | Involved Person(s) |
| 2020 | Voice search : a new customer experience for swiss tourism | Rozumowski, Anna; Kotowski, Wolfgang; Klaas, Michael |
| 2020 | Mastering the digital transformation as a heritage luxury fashion brand | Duma, Fabio; Labati, Florence; Brunetti, Gianluca; Gadgil, Maya |
| 2020 | The impact of user-generated content on customer loyalty in food and beverages retail : an empirical study | Seiler, Roger; Beurer-Züllig, Bettina; Rozumowski, Anna |
| 2020 | Evaluating trust based on impression formation in business encounters : how to facilitate ‘lovable stars’ in marketing | Rozumowski, Anna; Dermody, Janine; Hari, Jürg J.; van der Veen, Robert |
| 2020 | Nostalgia and the personal truth : an empirical study on narrative identities in brand management | Schäfer, Wolfgang |
| 2020 | Does brand origin matter? : an analysis of low-involvement developing market brands internationalizing into a developed market | Björck, Albena; Carvajal-Ramirez, Michelle |
| 2020 | Digital service consumption, blessing or curse? : exploring the effect of persuasive design features on mindfulness and consumer well-being | Schaffner, Dorothea; Juettner, Uta; Wyss, Marc Philipp; Bruggmann, Anja; Véron, Tobias, et al |
| 2020 | Trigger-based Marketing : Tiki-Taka im digitalen Kundenbeziehungsmanagement | Hannich, Frank; Hüttermann, Marcel |
| Jan-2020 | The social side of brick and mortar : the impact of brand-related user-generated content on different consumer typologies in food retailing | Beurer-Züllig, Bettina; Klaas, Michael |
| 2020 | Perception and recognition of native advertising | Stallone, Valerio |
| 2020 | Marketing innovation : a systematic review | Purchase, Sharon; Volery, Thierry |
| 2020 | Online-Feedback ist nur halbe Wahrheit | Müller, Steffen |
| 2020 | Customer Experience Journey-Wissen : was der Kunde in der Realität wirklich erlebt | Rawitzer, Heike; Hefti, Jacques |
| 2020 | The digital advertising conceptual flow : a literature review | Stallone, Valerio |
| 2020 | Gamifying the digital shopping experience : games without monetary participation incentives increase customer satisfaction and loyalty | Bauer, Johannes C.; Linzmajer, Marc; Nagengast, Liane; Rudolph, Thomas; D'Cruz, Elena |
