Title: Social CRM : vom Hype zum Standard
Authors : Cieliebak, Mark
Published in : Swiss IT Magazine (Special)
Publisher / Ed. Institution : Swiss IT Media
Issue Date: 2011
License (according to publishing contract) : Licence according to publishing contract
Language : German
Subject (DDC) : 658.8: Marketing management
Departement: School of Engineering
Organisational Unit: Institute of Applied Information Technology (InIT)
Publication type: Contribution to Magazine or Newspaper
ISSN: 2235-7963
URI: https://digitalcollection.zhaw.ch/handle/11475/10900
Appears in Collections:Publikationen School of Engineering

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