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dc.contributor.authorSteinmann, Cary-
dc.date.accessioned2018-09-12T07:56:47Z-
dc.date.available2018-09-12T07:56:47Z-
dc.date.issued2012-
dc.identifier.issn2297-6140de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/10424-
dc.identifier.urihttps://www.zhaw.ch/storage/sml/ueber-uns/zhaw-broschuere-competence-international.pdfde_CH
dc.description.abstractWhat signifies Switzerland as a brand? Two very distinctive faces of Switzerland coexist alongside each other, attracting not only tourists but consumers of everything Switzerland has to offer.de_CH
dc.language.isoende_CH
dc.publisherZHAW Zürcher Hochschule für Angewandte Wissenschaftende_CH
dc.relation.ispartofCompetence: International Editionde_CH
dc.rightsLicence according to publishing contractde_CH
dc.subject.ddc658.8: Marketingmanagementde_CH
dc.titleSwitzerland as a Brandde_CH
dc.typeBeitrag in Magazin oder Zeitungde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInternational Management Institute (IMI)de_CH
zhaw.funding.euNode_CH
zhaw.issue1de_CH
zhaw.originated.zhawYesde_CH
zhaw.pages.end17de_CH
zhaw.pages.start16de_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.volume2012de_CH
Appears in collections:Publikationen School of Management and Law

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