Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Steinmann, Cary | - |
| dc.date.accessioned | 2018-09-12T07:56:47Z | - |
| dc.date.available | 2018-09-12T07:56:47Z | - |
| dc.date.issued | 2012 | - |
| dc.identifier.issn | 2297-6140 | de_CH |
| dc.identifier.uri | https://digitalcollection.zhaw.ch/handle/11475/10424 | - |
| dc.identifier.uri | https://www.zhaw.ch/storage/sml/ueber-uns/zhaw-broschuere-competence-international.pdf | de_CH |
| dc.description.abstract | What signifies Switzerland as a brand? Two very distinctive faces of Switzerland coexist alongside each other, attracting not only tourists but consumers of everything Switzerland has to offer. | de_CH |
| dc.language.iso | en | de_CH |
| dc.publisher | ZHAW Zürcher Hochschule für Angewandte Wissenschaften | de_CH |
| dc.relation.ispartof | Competence: International Edition | de_CH |
| dc.rights | Licence according to publishing contract | de_CH |
| dc.subject.ddc | 658.8: Marketingmanagement | de_CH |
| dc.title | Switzerland as a Brand | de_CH |
| dc.type | Beitrag in Magazin oder Zeitung | de_CH |
| dcterms.type | Text | de_CH |
| zhaw.departement | School of Management and Law | de_CH |
| zhaw.organisationalunit | International Management Institute (IMI) | de_CH |
| zhaw.funding.eu | No | de_CH |
| zhaw.issue | 1 | de_CH |
| zhaw.originated.zhaw | Yes | de_CH |
| zhaw.pages.end | 17 | de_CH |
| zhaw.pages.start | 16 | de_CH |
| zhaw.publication.status | publishedVersion | de_CH |
| zhaw.volume | 2012 | de_CH |
| Appears in collections: | Publikationen School of Management and Law | |
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Steinmann, C. (2012). Switzerland as a Brand. Competence: International Edition, 2012(1), 16–17. https://www.zhaw.ch/storage/sml/ueber-uns/zhaw-broschuere-competence-international.pdf
Steinmann, C. (2012) ‘Switzerland as a Brand’, Competence: International Edition, 2012(1), pp. 16–17. Available at: https://www.zhaw.ch/storage/sml/ueber-uns/zhaw-broschuere-competence-international.pdf.
C. Steinmann, “Switzerland as a Brand,” Competence: International Edition, vol. 2012, no. 1, pp. 16–17, 2012, [Online]. Available: https://www.zhaw.ch/storage/sml/ueber-uns/zhaw-broschuere-competence-international.pdf
STEINMANN, Cary, 2012. Switzerland as a Brand. Competence: International Edition [online]. 2012. Bd. 2012, Nr. 1, S. 16–17. Verfügbar unter: https://www.zhaw.ch/storage/sml/ueber-uns/zhaw-broschuere-competence-international.pdf
Steinmann, Cary. 2012. “Switzerland as a Brand.” Competence: International Edition 2012 (1): 16–17. https://www.zhaw.ch/storage/sml/ueber-uns/zhaw-broschuere-competence-international.pdf.
Steinmann, Cary. “Switzerland as a Brand.” Competence: International Edition, vol. 2012, no. 1, 2012, pp. 16–17, https://www.zhaw.ch/storage/sml/ueber-uns/zhaw-broschuere-competence-international.pdf.
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