| Publikationstyp: | Beitrag in Magazin oder Zeitung |
| Titel: | Switzerland as a Brand |
| Autor/-in: | Steinmann, Cary |
| Erschienen in: | Competence: International Edition |
| Band(Heft): | 2012 |
| Heft: | 1 |
| Seite(n): | 16 |
| Seiten bis: | 17 |
| Erscheinungsdatum: | 2012 |
| Verlag / Hrsg. Institution: | ZHAW Zürcher Hochschule für Angewandte Wissenschaften |
| ISSN: | 2297-6140 |
| Sprache: | Englisch |
| Fachgebiet (DDC): | 658.8: Marketingmanagement |
| Zusammenfassung: | What signifies Switzerland as a brand? Two very distinctive faces of Switzerland coexist alongside each other, attracting not only tourists but consumers of everything Switzerland has to offer. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/10424 https://www.zhaw.ch/storage/sml/ueber-uns/zhaw-broschuere-competence-international.pdf |
| Volltext Version: | Publizierte Version |
| Lizenz (gemäss Verlagsvertrag): | Lizenz gemäss Verlagsvertrag |
| Departement: | School of Management and Law |
| Organisationseinheit: | International Management Institute (IMI) |
| Enthalten in den Sammlungen: | Publikationen School of Management and Law |
Dateien zu dieser Ressource:
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Zur Langanzeige
Steinmann, C. (2012). Switzerland as a Brand. Competence: International Edition, 2012(1), 16–17. https://www.zhaw.ch/storage/sml/ueber-uns/zhaw-broschuere-competence-international.pdf
Steinmann, C. (2012) ‘Switzerland as a Brand’, Competence: International Edition, 2012(1), pp. 16–17. Available at: https://www.zhaw.ch/storage/sml/ueber-uns/zhaw-broschuere-competence-international.pdf.
C. Steinmann, “Switzerland as a Brand,” Competence: International Edition, vol. 2012, no. 1, pp. 16–17, 2012, [Online]. Available: https://www.zhaw.ch/storage/sml/ueber-uns/zhaw-broschuere-competence-international.pdf
STEINMANN, Cary, 2012. Switzerland as a Brand. Competence: International Edition [online]. 2012. Bd. 2012, Nr. 1, S. 16–17. Verfügbar unter: https://www.zhaw.ch/storage/sml/ueber-uns/zhaw-broschuere-competence-international.pdf
Steinmann, Cary. 2012. “Switzerland as a Brand.” Competence: International Edition 2012 (1): 16–17. https://www.zhaw.ch/storage/sml/ueber-uns/zhaw-broschuere-competence-international.pdf.
Steinmann, Cary. “Switzerland as a Brand.” Competence: International Edition, vol. 2012, no. 1, 2012, pp. 16–17, https://www.zhaw.ch/storage/sml/ueber-uns/zhaw-broschuere-competence-international.pdf.
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