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Showing results 5 to 21 of 21
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Issue Date
Title
Involved Person(s)
2018
Evaluating trust based on impression formation in business encounters
Rozumowski, Anna
;
Hari, Jürg J.
;
Dermody, Janine
2020
Evaluating trust based on impression formation in business encounters : how to facilitate ‘lovable stars’ in marketing
Rozumowski, Anna
;
Dermody, Janine
;
Hari, Jürg J.
;
van der Veen, Robert
2019
How gender influences trust assessments in sales negotiations
Rozumowski, Anna
;
Beurer-Züllig, Bettina
;
Hari, Jürg J.
2019
Human vs chatbot : who is perceived as more trustworthy?
Rozumowski, Anna
;
Rellstab, Rolf
;
Klaas, Michael
2022
Let me entertain you : the influence of augmented reality on purchasing intention in e-commerce
Beurer-Züllig, Bettina
;
Rozumowski, Anna
;
Klaas, Michael
2020
Marketing Analytics Studie : Einsatz von Marketing Analytics und Artificial Intelligence in Schweizer Unternehmen
Müller, Steffen
;
Klaas, Michael
;
Collenberg, Anja
;
Rozumowski, Anna
;
Lenggenhager, Vera Nina
2020
Mensch oder Roboter : wie werden virtuelle Influencer wahrgenommen?
Rozumowski, Anna
;
Boccali, Sheryl
10-Mar-2021
Now you see me : a quantitative study on the effects of ad blocker usage on users’ brand perception
Stallone, Valerio
;
Rozumowski, Anna
;
Pelka, Amelie
;
Reisig, Dominik
;
Pankratz, Claire
Dec-2020
Resistance to customer-driven business model innovations : an explorative customer experience study on voice assistant services of a Swiss tourism destination
Rozumowski, Anna
;
Schäfer, Wolfgang
;
Klaas, Michael
2021
Sorry I am still learning : active expectation management of chatbots
Haupt, Martin
;
Rozumowski, Anna
15-Oct-2018
Swiss Marketing Leadership Studie 2018 : Geschwindigkeit vs. Beständigkeit
Rüeger, Brian
;
Hannich, Frank
;
Hüttermann, Marcel
;
Fuchs, Rainer
;
Suvada, Adrienne
, et al
2018
Technologie-Akzeptanz von Chatbots : eine Anwendung des UTAUT-Modells
Klaas, Michael
;
Rozumowski, Anna
;
Schwendener, Sarah
2020
The impact of user-generated content on customer loyalty in food and beverages retail : an empirical study
Seiler, Roger
;
Beurer-Züllig, Bettina
;
Rozumowski, Anna
2022
Untersuchung versteckter Preispromotionen zur Erhöhung der Kaufabsicht im E-Commerce
Heim, Nina
;
Rozumowski, Anna
;
Tomasella, Sidney
2020
Voice search : a new customer experience for swiss tourism
Rozumowski, Anna
;
Kotowski, Wolfgang
;
Klaas, Michael
2017
Warmth and competence : how to become a trustworthy “Lovable Star” in business
Rozumowski, Anna
;
Hari, Jürg J.
;
Dermody, Janine
2022
Wird durch «Firm-generated Content» auf TikTok der Brand von bestsmile gestärkt und die «Purchase Intention» erhöht?
Klaas, Michael
;
Rozumowski, Anna
;
Oschwald, Sandra