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Showing results 1 to 18 of 18
Issue DateTitleInvolved Person(s)
2021Active expectation management in chatbot conversationsHaupt, Martin; Rozumowski, Anna
2018Aufbau von Customer Engagement bei der New Belgium Brewing CompanyRellstab, Rolf; Rozumowski, Anna
2020Brand Fit - wie findet ein Unternehmen den passenden Influencer? : eine Untersuchung zur Entwicklung einer Strategie für die Eingehung einer Kooperation mit Influencern in der ReisebrancheRozumowski, Anna; Hauri, Dominique
2018Evaluating trust based on impression formation in business encountersRozumowski, Anna; Hari, Jürg J.; Dermody, Janine
2020Evaluating trust based on impression formation in business encounters : how to facilitate ‘lovable stars’ in marketingRozumowski, Anna; Dermody, Janine; Hari, Jürg J.; van der Veen, Robert
2019How gender influences trust assessments in sales negotiationsRozumowski, Anna; Beurer-Züllig, Bettina; Hari, Jürg J.
2019Human vs chatbot : who is perceived as more trustworthy?Rozumowski, Anna; Rellstab, Rolf; Klaas, Michael
2022Let me entertain you : the influence of augmented reality on purchasing intention in e-commerceBeurer-Züllig, Bettina; Rozumowski, Anna; Klaas, Michael
2020Marketing Analytics Studie : Einsatz von Marketing Analytics und Artificial Intelligence in Schweizer UnternehmenMüller, Steffen; Klaas, Michael; Collenberg, Anja; Rozumowski, Anna; Lenggenhager, Vera Nina
2020Mensch oder Roboter : wie werden virtuelle Influencer wahrgenommen?Rozumowski, Anna; Boccali, Sheryl
10-Mar-2021Now you see me : a quantitative study on the effects of ad blocker usage on users’ brand perceptionStallone, Valerio; Rozumowski, Anna; Pelka, Amelie; Reisig, Dominik; Pankratz, Claire
Dec-2020Resistance to customer-driven business model innovations : an explorative customer experience study on voice assistant services of a Swiss tourism destinationRozumowski, Anna; Schäfer, Wolfgang; Klaas, Michael
2021Sorry I am still learning : active expectation management of chatbotsHaupt, Martin; Rozumowski, Anna
15-Oct-2018Swiss Marketing Leadership Studie 2018 : Geschwindigkeit vs. BeständigkeitRüeger, Brian; Hannich, Frank; Hüttermann, Marcel; Fuchs, Rainer; Suvada, Adrienne, et al
2018Technologie-Akzeptanz von Chatbots : eine Anwendung des UTAUT-ModellsKlaas, Michael; Rozumowski, Anna; Schwendener, Sarah
2020The impact of user-generated content on customer loyalty in food and beverages retail : an empirical studySeiler, Roger; Beurer-Züllig, Bettina; Rozumowski, Anna
2020Voice search : a new customer experience for swiss tourismRozumowski, Anna; Kotowski, Wolfgang; Klaas, Michael
2017Warmth and competence : how to become a trustworthy “Lovable Star” in businessRozumowski, Anna; Hari, Jürg J.; Dermody, Janine