| Issue Date | Title | Involved Person(s) |
| 2021 | Active expectation management in chatbot conversations | Haupt, Martin; Rozumowski, Anna |
| 2018 | Aufbau von Customer Engagement bei der New Belgium Brewing Company | Rellstab, Rolf; Rozumowski, Anna |
| 2020 | Brand Fit - wie findet ein Unternehmen den passenden Influencer? : eine Untersuchung zur Entwicklung einer Strategie für die Eingehung einer Kooperation mit Influencern in der Reisebranche | Rozumowski, Anna; Hauri, Dominique |
| 2018 | Evaluating trust based on impression formation in business encounters | Rozumowski, Anna; Hari, Jürg J.; Dermody, Janine |
| 2020 | Evaluating trust based on impression formation in business encounters : how to facilitate ‘lovable stars’ in marketing | Rozumowski, Anna; Dermody, Janine; Hari, Jürg J.; van der Veen, Robert |
| 2019 | How gender influences trust assessments in sales negotiations | Rozumowski, Anna; Beurer-Züllig, Bettina; Hari, Jürg J. |
| 2019 | Human vs chatbot : who is perceived as more trustworthy? | Rozumowski, Anna; Rellstab, Rolf; Klaas, Michael |
| 2022 | Let me entertain you : the influence of augmented reality on purchasing intention in e-commerce | Beurer-Züllig, Bettina; Rozumowski, Anna; Klaas, Michael |
| 2020 | Marketing Analytics Studie : Einsatz von Marketing Analytics und Artificial Intelligence in Schweizer Unternehmen | Müller, Steffen; Klaas, Michael; Collenberg, Anja; Rozumowski, Anna; Lenggenhager, Vera Nina |
| 2020 | Mensch oder Roboter : wie werden virtuelle Influencer wahrgenommen? | Rozumowski, Anna; Boccali, Sheryl |
| 10-Mar-2021 | Now you see me : a quantitative study on the effects of ad blocker usage on users’ brand perception | Stallone, Valerio; Rozumowski, Anna; Pelka, Amelie; Reisig, Dominik; Pankratz, Claire |
| Dec-2020 | Resistance to customer-driven business model innovations : an explorative customer experience study on voice assistant services of a Swiss tourism destination | Rozumowski, Anna; Schäfer, Wolfgang; Klaas, Michael |
| 2021 | Sorry I am still learning : active expectation management of chatbots | Haupt, Martin; Rozumowski, Anna |
| 15-Oct-2018 | Swiss Marketing Leadership Studie 2018 : Geschwindigkeit vs. Beständigkeit | Rüeger, Brian; Hannich, Frank; Hüttermann, Marcel; Fuchs, Rainer; Suvada, Adrienne, et al |
| 2018 | Technologie-Akzeptanz von Chatbots : eine Anwendung des UTAUT-Modells | Klaas, Michael; Rozumowski, Anna; Schwendener, Sarah |
| 2020 | The impact of user-generated content on customer loyalty in food and beverages retail : an empirical study | Seiler, Roger; Beurer-Züllig, Bettina; Rozumowski, Anna |
| 2020 | Voice search : a new customer experience for swiss tourism | Rozumowski, Anna; Kotowski, Wolfgang; Klaas, Michael |
| 2017 | Warmth and competence : how to become a trustworthy “Lovable Star” in business | Rozumowski, Anna; Hari, Jürg J.; Dermody, Janine |
