Publication type: Article in scientific journal
Type of review: Peer review (publication)
Title: Global approaches to the service business in manufacturing companies
Authors: Kucza, Gunther
Gebauer, Heiko
DOI: 10.1108/08858621111162271
Published in: Journal of Business & Industrial Marketing
Volume(Issue): 26
Issue: 7
Pages: 472
Pages to: 483
Issue Date: 2011
Publisher / Ed. Institution: Emerald
ISSN: 0885-8624
Language: English
Subjects: Global organizational structure; Service business; Manufacturing companies; Service offerings; Internationalization of services; International business; Service industries
Subject (DDC): 658: General Management
Abstract: Purpose: The article aims to investigate how product manufacturing firms can configure their global service approach. Design/methodology/approach: A qualitative, multi-case research design was employed. Findings: The following four global service approaches could be identified: integrated and ethnocentric; integrated and polycentric; separated and polycentric; and separated and geocentric. Research limitations/implications: The research findings are limited in generalizability because of the qualitative research approach. Practical implications: Exploring global forms of and supply chain configurations for services supports the efforts of manufacturing firms in developing new service-based and relationship-based value propositions. Originality/value: The study contributes to the debate on integrating versus separating the service organization. It offers a complementary explanation on integrating and separating the service business, through a differentiation into central and local (market) organizations.
URI: https://digitalcollection.zhaw.ch/handle/11475/9353
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Appears in Collections:Publikationen School of Management and Law

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