|Publication type:||Article in scientific journal|
|Type of review:||Peer review (publication)|
|Title:||Global approaches to the service business in manufacturing companies|
|Published in:||Journal of Business & Industrial Marketing|
|Publisher / Ed. Institution:||Emerald|
|Subjects:||Global organizational structure; Service business; Manufacturing companies; Service offerings; Internationalization of services; International business; Service industries|
|Subject (DDC):||658: General Management|
|Abstract:||Purpose: The article aims to investigate how product manufacturing firms can configure their global service approach. Design/methodology/approach: A qualitative, multi-case research design was employed. Findings: The following four global service approaches could be identified: integrated and ethnocentric; integrated and polycentric; separated and polycentric; and separated and geocentric. Research limitations/implications: The research findings are limited in generalizability because of the qualitative research approach. Practical implications: Exploring global forms of and supply chain configurations for services supports the efforts of manufacturing firms in developing new service-based and relationship-based value propositions. Originality/value: The study contributes to the debate on integrating versus separating the service organization. It offers a complementary explanation on integrating and separating the service business, through a differentiation into central and local (market) organizations.|
|Fulltext version:||Published version|
|License (according to publishing contract):||Licence according to publishing contract|
|Departement:||School of Management and Law|
|Appears in collections:||Publikationen School of Management and Law|
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Kucza, G., & Gebauer, H. (2011). Global approaches to the service business in manufacturing companies. Journal of Business & Industrial Marketing, 26(7), 472–483. https://doi.org/10.1108/08858621111162271
Kucza, G. and Gebauer, H. (2011) ‘Global approaches to the service business in manufacturing companies’, Journal of Business & Industrial Marketing, 26(7), pp. 472–483. Available at: https://doi.org/10.1108/08858621111162271.
G. Kucza and H. Gebauer, “Global approaches to the service business in manufacturing companies,” Journal of Business & Industrial Marketing, vol. 26, no. 7, pp. 472–483, 2011, doi: 10.1108/08858621111162271.
Kucza, Gunther, and Heiko Gebauer. “Global Approaches to the Service Business in Manufacturing Companies.” Journal of Business & Industrial Marketing, vol. 26, no. 7, 2011, pp. 472–83, https://doi.org/10.1108/08858621111162271.
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