|Publication type:||Article in scientific journal|
|Type of review:||Peer review (publication)|
|Title:||Global approaches to the service business in manufacturing companies|
|Authors :||Kucza, Gunther|
|Published in :||Journal of Business & Industrial Marketing|
|Publisher / Ed. Institution :||Emerald|
|Subjects :||Global organizational structure; Service business; Manufacturing companies; Service offerings; Internationalization of services; International business; Service industries|
|Subject (DDC) :||658: General Management|
|Abstract:||Purpose: The article aims to investigate how product manufacturing firms can configure their global service approach. Design/methodology/approach: A qualitative, multi-case research design was employed. Findings: The following four global service approaches could be identified: integrated and ethnocentric; integrated and polycentric; separated and polycentric; and separated and geocentric. Research limitations/implications: The research findings are limited in generalizability because of the qualitative research approach. Practical implications: Exploring global forms of and supply chain configurations for services supports the efforts of manufacturing firms in developing new service-based and relationship-based value propositions. Originality/value: The study contributes to the debate on integrating versus separating the service organization. It offers a complementary explanation on integrating and separating the service business, through a differentiation into central and local (market) organizations.|
|Fulltext version :||Published version|
|License (according to publishing contract) :||Licence according to publishing contract|
|Departement:||School of Management and Law|
|Appears in Collections:||Publikationen School of Management and Law|
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