1. ZHAW digitalcollection
  2. School of Management and Law
  3. Publikationen
  4. Publikationen School of Management and Law
Full metadata record
DC FieldValueLanguage
dc.contributor.authorKucza, Gunther-
dc.contributor.authorGebauer, Heiko-
dc.date.accessioned2018-08-22T14:26:34Z-
dc.date.available2018-08-22T14:26:34Z-
dc.date.issued2011-
dc.identifier.issn0885-8624de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/9353-
dc.description.abstractPurpose: The article aims to investigate how product manufacturing firms can configure their global service approach. Design/methodology/approach: A qualitative, multi-case research design was employed. Findings: The following four global service approaches could be identified: integrated and ethnocentric; integrated and polycentric; separated and polycentric; and separated and geocentric. Research limitations/implications: The research findings are limited in generalizability because of the qualitative research approach. Practical implications: Exploring global forms of and supply chain configurations for services supports the efforts of manufacturing firms in developing new service-based and relationship-based value propositions. Originality/value: The study contributes to the debate on integrating versus separating the service organization. It offers a complementary explanation on integrating and separating the service business, through a differentiation into central and local (market) organizations.de_CH
dc.language.isoende_CH
dc.publisherEmeraldde_CH
dc.relation.ispartofJournal of Business & Industrial Marketingde_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectGlobal organizational structurede_CH
dc.subjectService businessde_CH
dc.subjectManufacturing companiesde_CH
dc.subjectService offeringsde_CH
dc.subjectInternationalization of servicesde_CH
dc.subjectInternational businessde_CH
dc.subjectService industriesde_CH
dc.subject.ddc658: Allgemeines Managementde_CH
dc.titleGlobal approaches to the service business in manufacturing companiesde_CH
dc.typeBeitrag in wissenschaftlicher Zeitschriftde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
dc.identifier.doi10.1108/08858621111162271de_CH
zhaw.funding.euNode_CH
zhaw.issue7de_CH
zhaw.originated.zhawYesde_CH
zhaw.pages.end483de_CH
zhaw.pages.start472de_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.volume26de_CH
zhaw.publication.reviewPeer review (Publikation)de_CH
Appears in collections:Publikationen School of Management and Law

Files in This Item:
There are no files associated with this item.
Show simple item record
Kucza, G., & Gebauer, H. (2011). Global approaches to the service business in manufacturing companies. Journal of Business & Industrial Marketing, 26(7), 472–483. https://doi.org/10.1108/08858621111162271
Kucza, G. and Gebauer, H. (2011) ‘Global approaches to the service business in manufacturing companies’, Journal of Business & Industrial Marketing, 26(7), pp. 472–483. Available at: https://doi.org/10.1108/08858621111162271.
G. Kucza and H. Gebauer, “Global approaches to the service business in manufacturing companies,” Journal of Business & Industrial Marketing, vol. 26, no. 7, pp. 472–483, 2011, doi: 10.1108/08858621111162271.
KUCZA, Gunther und Heiko GEBAUER, 2011. Global approaches to the service business in manufacturing companies. Journal of Business & Industrial Marketing. 2011. Bd. 26, Nr. 7, S. 472–483. DOI 10.1108/08858621111162271
Kucza, Gunther, and Heiko Gebauer. 2011. “Global Approaches to the Service Business in Manufacturing Companies.” Journal of Business & Industrial Marketing 26 (7): 472–83. https://doi.org/10.1108/08858621111162271.
Kucza, Gunther, and Heiko Gebauer. “Global Approaches to the Service Business in Manufacturing Companies.” Journal of Business & Industrial Marketing, vol. 26, no. 7, 2011, pp. 472–83, https://doi.org/10.1108/08858621111162271.


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.