Title: Does fundraising professionalization pay? : the impact of organizational fundraising capability on a charity's net revenue from private donations
Authors : Betzler, Diana
Gmür , Markus
Published in : Nonprofit Management and Leadership
Volume(Issue) : 27
Issue : 1
Pages : 27
Pages to: 42
Publisher / Ed. Institution : Wiley
Issue Date: May-2016
License (according to publishing contract) : Licence according to publishing contract
Type of review: Peer review (Publication)
Language : English
Subjects : Charity; Fundraising; Nonprofit; Organizational theory; Performance; Professionalization; Sector
Subject (DDC) : 361.763: Nonprofit organization
658.1: Organization and finance
Abstract: Although fundraising organizations in the third sector have gone through a progressive professionalization process, it remains unclear whether this development has led to any financial benefits. This article focuses on the question of whether or not it pays off for fundraising organizations to invest in professionalization. The data for this study come from 165 organizations representing 45 percent of the Swiss fundraising market. We first propose the term “organizational fundraising capability” as a new construct for measuring the degree of professionalization and rationalization in fundraising management. We then analyze its relationship to overall net revenue from donations as well as the growth of net revenue from donations. Our analysis indicates that, in addition to organizational size measured by total revenue, revenue share from donations, and expansion strategy, fundraising capability makes an important contribution to explaining both an institution's net revenue from fundraising and the level of increase in net donations. The consequences for the development of professionalization and rationalization in fundraising are discussed.
Departement: School of Management and Law
Organisational Unit: Center for Arts Management (ZKM)
Publication type: Article in scientific Journal
DOI : 10.1002/nml.21212
ISSN: 1048-6682
URI: https://digitalcollection.zhaw.ch/handle/11475/9076
Appears in Collections:Publikationen School of Management and Law

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