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  4. Publikationen School of Management and Law
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dc.contributor.authorBetzler, Diana-
dc.contributor.authorGmür , Markus-
dc.date.accessioned2018-08-17T07:56:12Z-
dc.date.available2018-08-17T07:56:12Z-
dc.date.issued2016-
dc.identifier.issn1048-6682de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/9076-
dc.description.abstractAlthough fundraising organizations in the third sector have gone through a progressive professionalization process, it remains unclear whether this development has led to any financial benefits. This article focuses on the question of whether or not it pays off for fundraising organizations to invest in professionalization. The data for this study come from 165 organizations representing 45 percent of the Swiss fundraising market. We first propose the term “organizational fundraising capability” as a new construct for measuring the degree of professionalization and rationalization in fundraising management. We then analyze its relationship to overall net revenue from donations as well as the growth of net revenue from donations. Our analysis indicates that, in addition to organizational size measured by total revenue, revenue share from donations, and expansion strategy, fundraising capability makes an important contribution to explaining both an institution's net revenue from fundraising and the level of increase in net donations. The consequences for the development of professionalization and rationalization in fundraising are discussed.de_CH
dc.language.isoende_CH
dc.publisherWileyde_CH
dc.relation.ispartofNonprofit Management & Leadershipde_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectCharityde_CH
dc.subjectFundraisingde_CH
dc.subjectNonprofitde_CH
dc.subjectOrganizational theoryde_CH
dc.subjectPerformancede_CH
dc.subjectProfessionalizationde_CH
dc.subjectSectorde_CH
dc.subject.ddc361.763: Gemeinnützige Organisationen (NPO)de_CH
dc.subject.ddc658.1: Organisation und Finanzende_CH
dc.titleDoes fundraising professionalization pay? : the impact of organizational fundraising capability on a charity's net revenue from private donationsde_CH
dc.typeBeitrag in wissenschaftlicher Zeitschriftde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitZentrum für Kulturmanagement (ZKM)de_CH
dc.identifier.doi10.1002/nml.21212de_CH
zhaw.funding.euNode_CH
zhaw.issue1de_CH
zhaw.originated.zhawYesde_CH
zhaw.pages.end42de_CH
zhaw.pages.start27de_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.volume27de_CH
zhaw.publication.reviewPeer review (Publikation)de_CH
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Betzler, D., & Gmür , M. (2016). Does fundraising professionalization pay? : the impact of organizational fundraising capability on a charity’s net revenue from private donations. Nonprofit Management & Leadership, 27(1), 27–42. https://doi.org/10.1002/nml.21212
Betzler, D. and Gmür , M. (2016) ‘Does fundraising professionalization pay? : the impact of organizational fundraising capability on a charity’s net revenue from private donations’, Nonprofit Management & Leadership, 27(1), pp. 27–42. Available at: https://doi.org/10.1002/nml.21212.
D. Betzler and M. Gmür , “Does fundraising professionalization pay? : the impact of organizational fundraising capability on a charity’s net revenue from private donations,” Nonprofit Management & Leadership, vol. 27, no. 1, pp. 27–42, 2016, doi: 10.1002/nml.21212.
BETZLER, Diana und Markus GMÜR , 2016. Does fundraising professionalization pay? : the impact of organizational fundraising capability on a charity’s net revenue from private donations. Nonprofit Management & Leadership. 2016. Bd. 27, Nr. 1, S. 27–42. DOI 10.1002/nml.21212
Betzler, Diana, and Markus Gmür . 2016. “Does Fundraising Professionalization Pay? : The Impact of Organizational Fundraising Capability on a Charity’s Net Revenue from Private Donations.” Nonprofit Management & Leadership 27 (1): 27–42. https://doi.org/10.1002/nml.21212.
Betzler, Diana, and Markus Gmür . “Does Fundraising Professionalization Pay? : The Impact of Organizational Fundraising Capability on a Charity’s Net Revenue from Private Donations.” Nonprofit Management & Leadership, vol. 27, no. 1, 2016, pp. 27–42, https://doi.org/10.1002/nml.21212.


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