Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Rosenberger Staub, Nicole | - |
dc.contributor.author | Schneider Stingelin, Colette | - |
dc.date.accessioned | 2018-07-09T13:22:40Z | - |
dc.date.available | 2018-07-09T13:22:40Z | - |
dc.date.issued | 2018-07-04 | - |
dc.identifier.uri | https://digitalcollection.zhaw.ch/handle/11475/7736 | - |
dc.language.iso | en | de_CH |
dc.rights | Not specified | de_CH |
dc.subject | Identity | de_CH |
dc.subject | Storytelling | de_CH |
dc.subject | Branding | de_CH |
dc.subject.ddc | 658.8: Marketingmanagement | de_CH |
dc.title | Creating brand identity and an emotional relationship with customers by applying storytelling | de_CH |
dc.type | Konferenz: Sonstiges | de_CH |
dcterms.type | Text | de_CH |
zhaw.departement | Angewandte Linguistik | de_CH |
zhaw.organisationalunit | Institut für Angewandte Medienwissenschaft (IAM) | de_CH |
zhaw.conference.details | Narrative Matters 2018: The ABCs of Narritive, Enschede, Netherlands, 2-5 July 2018 | de_CH |
zhaw.funding.eu | No | de_CH |
zhaw.originated.zhaw | Yes | de_CH |
zhaw.publication.status | publishedVersion | de_CH |
zhaw.publication.review | Peer review (Abstract) | de_CH |
zhaw.webfeed | Organisationskommunikation Management | de_CH |
Appears in collections: | Publikationen Angewandte Linguistik |
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Rosenberger Staub, N., & Schneider Stingelin, C. (2018, July 4). Creating brand identity and an emotional relationship with customers by applying storytelling. Narrative Matters 2018: The ABCs of Narritive, Enschede, Netherlands, 2-5 July 2018.
Rosenberger Staub, N. and Schneider Stingelin, C. (2018) ‘Creating brand identity and an emotional relationship with customers by applying storytelling’, in Narrative Matters 2018: The ABCs of Narritive, Enschede, Netherlands, 2-5 July 2018.
N. Rosenberger Staub and C. Schneider Stingelin, “Creating brand identity and an emotional relationship with customers by applying storytelling,” in Narrative Matters 2018: The ABCs of Narritive, Enschede, Netherlands, 2-5 July 2018, Jul. 2018.
ROSENBERGER STAUB, Nicole und Colette SCHNEIDER STINGELIN, 2018. Creating brand identity and an emotional relationship with customers by applying storytelling. In: Narrative Matters 2018: The ABCs of Narritive, Enschede, Netherlands, 2-5 July 2018. Conference presentation. 4 Juli 2018
Rosenberger Staub, Nicole, and Colette Schneider Stingelin. 2018. “Creating Brand Identity and an Emotional Relationship with Customers by Applying Storytelling.” Conference presentation. In Narrative Matters 2018: The ABCs of Narritive, Enschede, Netherlands, 2-5 July 2018.
Rosenberger Staub, Nicole, and Colette Schneider Stingelin. “Creating Brand Identity and an Emotional Relationship with Customers by Applying Storytelling.” Narrative Matters 2018: The ABCs of Narritive, Enschede, Netherlands, 2-5 July 2018, 2018.
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