| Publikationstyp: | Konferenz: Sonstiges |
| Art der Begutachtung: | Peer review (Abstract) |
| Titel: | Creating brand identity and an emotional relationship with customers by applying storytelling |
| Autor/-in: | Rosenberger Staub, Nicole Schneider Stingelin, Colette |
| Angaben zur Konferenz: | Narrative Matters 2018: The ABCs of Narritive, Enschede, Netherlands, 2-5 July 2018 |
| Erscheinungsdatum: | 4-Jul-2018 |
| Sprache: | Englisch |
| Schlagwörter: | Identity; Storytelling; Branding |
| Fachgebiet (DDC): | 658.8: Marketingmanagement |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/7736 |
| Volltext Version: | Publizierte Version |
| Lizenz (gemäss Verlagsvertrag): | Keine Angabe |
| Departement: | Angewandte Linguistik |
| Organisationseinheit: | Institut für Angewandte Medienwissenschaft (IAM) |
| Enthalten in den Sammlungen: | Publikationen Angewandte Linguistik |
Dateien zu dieser Ressource:
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Zur Langanzeige
Rosenberger Staub, N., & Schneider Stingelin, C. (2018, July 4). Creating brand identity and an emotional relationship with customers by applying storytelling. Narrative Matters 2018: The ABCs of Narritive, Enschede, Netherlands, 2-5 July 2018.
Rosenberger Staub, N. and Schneider Stingelin, C. (2018) ‘Creating brand identity and an emotional relationship with customers by applying storytelling’, in Narrative Matters 2018: The ABCs of Narritive, Enschede, Netherlands, 2-5 July 2018.
N. Rosenberger Staub and C. Schneider Stingelin, “Creating brand identity and an emotional relationship with customers by applying storytelling,” in Narrative Matters 2018: The ABCs of Narritive, Enschede, Netherlands, 2-5 July 2018, Jul. 2018.
ROSENBERGER STAUB, Nicole und Colette SCHNEIDER STINGELIN, 2018. Creating brand identity and an emotional relationship with customers by applying storytelling. In: Narrative Matters 2018: The ABCs of Narritive, Enschede, Netherlands, 2-5 July 2018. Conference presentation. 4 Juli 2018
Rosenberger Staub, Nicole, and Colette Schneider Stingelin. 2018. “Creating Brand Identity and an Emotional Relationship with Customers by Applying Storytelling.” Conference presentation. In Narrative Matters 2018: The ABCs of Narritive, Enschede, Netherlands, 2-5 July 2018.
Rosenberger Staub, Nicole, and Colette Schneider Stingelin. “Creating Brand Identity and an Emotional Relationship with Customers by Applying Storytelling.” Narrative Matters 2018: The ABCs of Narritive, Enschede, Netherlands, 2-5 July 2018, 2018.
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