Publication type: Book
Type of review: Editorial review
Title: Community Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
Editors: Kaul, Helge
Steinmann, Cary
Extent: 277
Issue Date: 2008
Publisher / Ed. Institution: Schäffer-Poeschel Verlag
ISBN: 978-3-7910-2757-9
Language: German
Subject (DDC): 004: Computer science
658.8: Marketing management
URI: https://digitalcollection.zhaw.ch/handle/11475/7418
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Appears in Collections:Publikationen School of Management and Law

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