Issue Date | Title | Involved Person(s) |
13-Sep-2022 | Luxury is dead, long live luxury! Resonance as an alternative lens to advance our understanding of an eternal desire and a global business | Duma, Fabio |
2021 | Pivots in the luxury business : discovering the new luxury consumer through social data | Bendoni, Wendy K.; Duma, Fabio |
2022 | Marktforschung | Müller, Steffen |
2020 | Motivation for craft beer consumption : a means-end approach | Rellstab, Rolf |
2022 | Artisan influencers & the role of craftsmanship in the future of luxury : the case of young bespoke tailors in Italy | Duma, Fabio |
2021 | Connoisseurship consumption & market evolution : the case of the Swiss mechanical watch industry and the emergence of new luxury watch brands | Pieth, Matthias; Duma, Fabio |
23-Jun-2023 | Macht Dialogmarketing Unternehmen agiler? | Hannich, Frank; Heierli, Reto; Rettenmund, Michèle |
2020 | Pricing : Prinzipien und Prozesse der betrieblichen Preispolitik | Diller, Hermann; Beinert, Markus; Ivens, Björn; Müller, Steffen |
2020 | Steigerung der Datenteilbereitschaft in B2B als Grundlage für die Entwicklung von neuen, datenbasierten Services | Vogt, Helen; Ehrat, Matthias; Holler, Manuel |
2022 | Management von Kunden | Hannich, Frank |