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Title
Involved Person(s)
2007
Is the two step communication process still valid in brand-communities using blogs as communication platforms
Hallier Willi, Christine
;
Melewar, T.C.
2007
Creating a new value dimension with respectable differentiation potential by using corporate blogs
Hallier, Christine
;
Harris, Lisa
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1
Melewar, T.C.
Subject (DDC)
1
658.4: Leitendes Management
1
659: Werbung und Öffentlichkeitsa...