Publication type: Conference paper
Type of review: Peer review (abstract)
Title: Creating a new value dimension with respectable differentiation potential by using corporate blogs
Authors: Hallier, Christine
Harris, Lisa
Proceedings: Proceedings of the academy of marketing conference 2007 : marketing theory into practice
Conference details: Academy of Marketing Conference 2007, Egham, United Kingdom, 3-6 July 2007
Issue Date: 2007
Series: Research paper series
Publisher / Ed. Institution: Kingston Business School
Publisher / Ed. Institution: London
Language: English
Subjects: Blog
Subject (DDC): 658.4: Executive Management
658.8: Marketing management
URI: https://digitalcollection.zhaw.ch/handle/11475/16136
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: International Management Institute (IMI)
Appears in collections:Publikationen School of Management and Law

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