Title: Creating a new value dimension with respectable differentiation potential by using corporate blogs
Authors : Hallier, Christine
Harris, Lisa
Published in : Proceedings of the academy of marketing conference 2007 : marketing theory into practice
Conference details: Academy of Marketing Conference, Egham, July 3-6, 2007
Publisher / Ed. Institution : Kingston Business School
Publisher / Ed. Institution: London
Issue Date: 2007
License (according to publishing contract) : Licence according to publishing contract
Series : Research paper series
Type of review: Peer review (Abstract)
Language : English
Subjects : Blog
Subject (DDC) : 658.4: Executive Management
658.8: Marketing management
Departement: School of Management and Law
Organisational Unit: International Management Institute (IMI)
Publication type: Conference Paper
URI: https://digitalcollection.zhaw.ch/handle/11475/16136
Appears in Collections:Publikationen School of Management and Law

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