Publication type: Conference paper
Type of review: Peer review (abstract)
Title: Is the two step communication process still valid in brand-communities using blogs as communication platforms
Authors: Hallier Willi, Christine
Melewar, T.C.
Proceedings: Proceedings of the 3rd AM annual international colloquium on brand, corporate identity and reputation special interest group
Conference details: 3rd International Colloquium of AM's Brand, Corporate Identity and Reputation SIG, London, United Kingdom, 2007
Issue Date: 2007
Language: English
Subjects: Brand community; Opinion leader; Blog
Subject (DDC): 658.8: Marketing management
659: Advertising and public relations
URI: https://digitalcollection.zhaw.ch/handle/11475/15663
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: International Management Institute (IMI)
Appears in collections:Publikationen School of Management and Law

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