Title: Is the two step communication process still valid in brand-communities using blogs as communication platforms
Authors : Hallier Willi, Christine
Melewar, TC
Published in : Proceedings of the 3rd AM annual international colloquium on brand, corporate identity and reputation special interest group
Conference details: 3rd AM Annual International Colloquium on Brand, Corporate Identity and Reputation Special Interest Group, London, 2007
Issue Date: 2007
License (according to publishing contract) : Licence according to publishing contract
Type of review: Peer review (Abstract)
Language : English
Subjects : Brand community; Opinion leader; Blog
Subject (DDC) : 658.8: Marketing management
659: Advertising and public relations
Departement: School of Management and Law
Organisational Unit: International Management Institute (IMI)
Publication type: Conference Paper
URI: https://digitalcollection.zhaw.ch/handle/11475/15663
Appears in Collections:Publikationen School of Management and Law

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