|Title:||Is the two step communication process still valid in brand-communities using blogs as communication platforms|
|Authors :||Hallier Willi, Christine|
|Published in :||Proceedings of the 3rd AM annual international colloquium on brand, corporate identity and reputation special interest group|
|Conference details:||3rd AM Annual International Colloquium on Brand, Corporate Identity and Reputation Special Interest Group, London, 2007|
|License (according to publishing contract) :||Licence according to publishing contract|
|Type of review:||Peer review (Abstract)|
|Subjects :||Brand community; Opinion leader; Blog|
|Subject (DDC) :||658.8: Marketing management |
659: Advertising and public relations
|Departement:||School of Management and Law|
|Organisational Unit:||International Management Institute (IMI)|
|Publication type:||Conference Paper|
|Appears in Collections:||Publikationen School of Management and Law|
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