| Issue Date | Title | Involved Person(s) |
| 4-Nov-2021 | Value-Based Healthcare Management – die Umsetzung des Konzepts Value-Based Healthcare in der Praxis : Teil 5: VBHC – Mehr als nur PROMs messen | Liberatore, Florian |
| Oct-2021 | Content Marketing Studie 2021 : Einsatz und Verbreitung des Content Marketing in der Schweiz | Merdzanovic, Adis; Suvada, Adrienne; Bulatovic, Andjela; Wyss, Saskia; Strässner, Anna-Maria |
| 24-Sep-2021 | Video production and distribution platform in Swiss sports teams : an analysis of acceptance and willingness to pay | Hüttermann, Marcel; Haefliger, Fabian; Stallone, Valerio |
| Sep-2021 | Online Retailer Survey 2021 : empirical findings on the e-commerce boom in Switzerland and Austria | Zumstein, Darius; Oswald, Carmen; Brauer, Claudia |
| Sep-2021 | Onlinehändlerbefragung 2021 : Erkenntnisse zum E-Commerce-Boom in der Schweiz und Österreich | Zumstein, Darius; Oswald, Carmen; Brauer, Claudia |
| Apr-2021 | eSports Schweiz 2021 : eine Studie des Instituts für Marketing Management unter der Leitung von Marcel Hüttermann | Hüttermann, Marcel |
| Apr-2021 | eSports Switzerland 2021 : a study by the Institute of Marketing Management under the direction of Marcel Hüttermann | Hüttermann, Marcel |
| 25-Mar-2021 | Jedem Review seine gezielte Antwort | Müller, Steffen; Collenberg, Anja; Furchheim, Pia |
| 10-Mar-2021 | Now you see me : a quantitative study on the effects of ad blocker usage on users’ brand perception | Stallone, Valerio; Rozumowski, Anna; Pelka, Amelie; Reisig, Dominik; Pankratz, Claire |
| Feb-2021 | Real-time services in insurance : industry priorities and customer attitudes in the Swiss insurance market | Seitz, Mischa; Pugnetti, Carlo |
| Feb-2021 | Marketing automation report 2021 : lead generation and lead qualification through data-driven marketing in B2B | Zumstein, Darius; Oswald, Carmen; Gasser, Marc; Lutz, Rita; Schoepf, Alex |
| Feb-2021 | Patient Experience als Erfolgsfaktor für Spitäler : eine Roadmap zur Optimierung der Patient Journey | Liberatore, Florian; Meierhof, Laura; Berger, Sina |
| 2021 | Pivots in the luxury business : discovering the new luxury consumer through social data | Bendoni, Wendy K.; Duma, Fabio |
| 2021 | Chatbots, conversational interfaces, and the stereotype content model | Seiler, Roger; Schär, Annemarie |
| 2021 | Vermarktung von nachhaltigen Technologien | Hirzel, Martin; Graf, Christian Olivier; Weber, Matthias |
