Issue Date | Title | Involved Person(s) |
20-Sep-2023 | Enhancing digital advertising with blockchain technology | Stallone, Valerio; Wetzels, Martin; Mahr, Dominik; Klaas, Michael |
Apr-2023 | Swiss Sustainable Consumption Study 2022 : Befragung zum Stand von nachhaltigem Konsum in der Schweiz | Furchheim, Pia; Heierli, Reto; Stallone, Valerio; Rettenmund, Michèle; Greschner, Ines Maria |
2023 | Enhancing digital advertising with BCT : areas of innovation | Stallone, Valerio; Wetzels, Martin; Mahr, Dominik; Klaas, Michael |
2022 | How much are our customers worth? : investigating the ease of use and usefulness of data coopetition for SME | Kaya, Tania; Stallone, Valerio |
2022 | The revolution of digital advertising will be tokenized | Stallone, Valerio; Wetzels, Martin; Mahr, Dominik; Klaas, Michael |
2022 | Swiss Consumption System : Befragung zum Stand von nachhaltigem Konsum in der Schweiz | Furchheim, Pia; Heierli, Reto; Stallone, Valerio; Greschner, Ines Maria |
24-Sep-2021 | Video production and distribution platform in Swiss sports teams : an analysis of acceptance and willingness to pay | Hüttermann, Marcel; Haefliger, Fabian; Stallone, Valerio |
10-Mar-2021 | Now you see me : a quantitative study on the effects of ad blocker usage on users’ brand perception | Stallone, Valerio; Rozumowski, Anna; Pelka, Amelie; Reisig, Dominik; Pankratz, Claire |
2021 | Applications of blockchain technology in marketing : a systematic review of marketing technology companies | Stallone, Valerio; Wetzels, Martin; Klaas, Michael |
2021 | Ephemeral social media content : remember after seeing instead of burn after reading | Stallone, Valerio; Koller, Sandro |
2020 | The application of blockchain technology in loyalty programs | Stallone, Valerio; Collenberg, Anja; Rüedlinger, Andreas; Wetzels, Martin; Klaas, Michael |
2020 | The digital advertising ecosystem : status quo, challenges and trends | Gusic, Nema; Stallone, Valerio |
2020 | Perception and recognition of native advertising | Stallone, Valerio |
2020 | The digital advertising conceptual flow : a literature review | Stallone, Valerio |
2020 | Esports sponsorship : an empirical examination of esports consumers’ perceptions of non-endemic sponsors | Hüttermann, Marcel; Trail, Galen T.; Pizzo, Anthony D.; Stallone, Valerio |