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Results 1-15 of 19 (Search time: 0.011 seconds).
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Issue DateTitleInvolved Person(s)
20-Sep-2023Enhancing digital advertising with blockchain technologyStallone, Valerio; Wetzels, Martin; Mahr, Dominik; Klaas, Michael
Apr-2023Swiss Sustainable Consumption Study 2022 : Befragung zum Stand von nachhaltigem Konsum in der SchweizFurchheim, Pia; Heierli, Reto; Stallone, Valerio; Rettenmund, Michèle; Greschner, Ines Maria
2023Enhancing digital advertising with BCT : areas of innovationStallone, Valerio; Wetzels, Martin; Mahr, Dominik; Klaas, Michael
2022How much are our customers worth? : investigating the ease of use and usefulness of data coopetition for SMEKaya, Tania; Stallone, Valerio
2022The revolution of digital advertising will be tokenizedStallone, Valerio; Wetzels, Martin; Mahr, Dominik; Klaas, Michael
2022Swiss Consumption System : Befragung zum Stand von nachhaltigem Konsum in der SchweizFurchheim, Pia; Heierli, Reto; Stallone, Valerio; Greschner, Ines Maria
24-Sep-2021Video production and distribution platform in Swiss sports teams : an analysis of acceptance and willingness to payHüttermann, Marcel; Haefliger, Fabian; Stallone, Valerio
10-Mar-2021Now you see me : a quantitative study on the effects of ad blocker usage on users’ brand perceptionStallone, Valerio; Rozumowski, Anna; Pelka, Amelie; Reisig, Dominik; Pankratz, Claire
2021Applications of blockchain technology in marketing : a systematic review of marketing technology companiesStallone, Valerio; Wetzels, Martin; Klaas, Michael
2021Ephemeral social media content : remember after seeing instead of burn after readingStallone, Valerio; Koller, Sandro
2020The application of blockchain technology in loyalty programsStallone, Valerio; Collenberg, Anja; Rüedlinger, Andreas; Wetzels, Martin; Klaas, Michael
2020The digital advertising ecosystem : status quo, challenges and trendsGusic, Nema; Stallone, Valerio
2020Perception and recognition of native advertisingStallone, Valerio
2020The digital advertising conceptual flow : a literature reviewStallone, Valerio
2020Esports sponsorship : an empirical examination of esports consumers’ perceptions of non-endemic sponsorsHüttermann, Marcel; Trail, Galen T.; Pizzo, Anthony D.; Stallone, Valerio
Results 1-15 of 19 (Search time: 0.011 seconds).