| Issue Date | Title | Involved Person(s) |
| 25-Mar-2021 | Jedem Review seine gezielte Antwort | Müller, Steffen; Collenberg, Anja; Furchheim, Pia |
| 10-Mar-2021 | Now you see me : a quantitative study on the effects of ad blocker usage on users’ brand perception | Stallone, Valerio; Rozumowski, Anna; Pelka, Amelie; Reisig, Dominik; Pankratz, Claire |
| Feb-2021 | Real-time services in insurance : industry priorities and customer attitudes in the Swiss insurance market | Seitz, Mischa; Pugnetti, Carlo |
| Feb-2021 | Marketing automation report 2021 : lead generation and lead qualification through data-driven marketing in B2B | Zumstein, Darius; Oswald, Carmen; Gasser, Marc; Lutz, Rita; Schoepf, Alex |
| Feb-2021 | Patient Experience als Erfolgsfaktor für Spitäler : eine Roadmap zur Optimierung der Patient Journey | Liberatore, Florian; Meierhof, Laura; Berger, Sina |
| 2021 | Pivots in the luxury business : discovering the new luxury consumer through social data | Bendoni, Wendy K.; Duma, Fabio |
| 2021 | Chatbots, conversational interfaces, and the stereotype content model | Seiler, Roger; Schär, Annemarie |
| 2021 | Vermarktung von nachhaltigen Technologien | Hirzel, Martin; Graf, Christian Olivier; Weber, Matthias |
| 2021 | Connoisseurship consumption & market evolution : the case of the Swiss mechanical watch industry and the emergence of new luxury watch brands | Pieth, Matthias; Duma, Fabio |
| 2021 | Der Einfluss von Social-Media-Aktivitäten auf den Unternehmenswert | Affolter, Beat; Meyer, Julia; Cercamondi, Sandro |
| 2021 | Event Experience Design : explorative Studie am Beispiel akademischer Fachveranstaltungen | Schäfer, Wolfgang; Zürn, Christine; Heidelberger, Severin |
| 2021 | MarTech auf der Überholspur | Rüeger, Brian |
| 2021 | Taking the conversation offline? : the impact of response strategies on potential hotel guests | Furchheim, Pia; Collenberg, Anja; Müller, Steffen |
| 2021 | Establishing brand legitimacy in the subculture of watchgeeks : case study of a newly launched Swiss niche luxury brand | Duma, Fabio; Björck, Albena |
| 2021 | Applications of blockchain technology in marketing : a systematic review of marketing technology companies | Stallone, Valerio; Wetzels, Martin; Klaas, Michael |
