| Erscheinungsdatum | Titel | Beteiligte Person(en) |
| Apr-2024 | Swiss Sustainable Consumption Observatory (SSCO) 2021-2023 : key insights from the first three waves | Blumer, Yann; Czellar, Sandor; Duque, Diana; Haasova, Simona; Kühne, Swen J., et al. |
| Mär-2024 | Marketing Automation & AI Report 2024 : Taktiken & Tools der KI-basierten Leadgenerierung | Zumstein, Darius; Rettenmund, Michèle; Gasser, Marc; Cantin, Virginie; Thüring, Urs, et al. |
| Mär-2024 | Marketing Automation & AI Report 2024 : tactics & tools of AI-based lead generation | Zumstein, Darius; Rettenmund, Michèle; Gasser, Marc; Cantin, Virginie; Thüring, Urs, et al. |
| 10-Feb-2024 | Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement | Salonen, Anna; Mero, Joel; Munnukka, Juha; Zimmer, Marcus; Karjaluoto, Heikki |
| 2024 | Unternehmen zwischen Hype & Schock | Rüeger, Brian; Volkmar, Gioia |
| 5-Dez-2023 | Should Net Promoter Score be supplemented with other customer feedback metrics? : an empirical investigation of Net Promoter Score and emotions in the mobile phone industry | Müller, Steffen; Seiler, Roger; Völkle, Melanie |
| Okt-2023 | Employer Branding Studie 2023 : Status-quo und Erfolgsfaktoren im Employer Branding bei Schweizer Unternehmen | Strässner, Anna-Maria; Merdzanovic, Adis; Suvada, Adrienne |
| 29-Sep-2023 | Private labels and negative information : effects within a retailer | Reimann, Olivier; Thomas, Oliver; Nagengast, Liane; Kucza, Gunther |
| 29-Sep-2023 | Private labels and negative information : effects across retailers | Nagengast, Liane; Thomas, Oliver; Reimann, Olivier; Kucza, Gunther |
| 20-Sep-2023 | Enhancing digital advertising with blockchain technology | Stallone, Valerio; Wetzels, Martin; Mahr, Dominik; Klaas, Michael |
| Sep-2023 | Onlinehändlerbefragung 2023 : E-Commerce nach Corona: Fachkräftemangel, Überdistribution und Künstliche Intelligenz | Zumstein, Darius; Oswald, Carmen; Brauer, Claudia |
| 23-Jun-2023 | Macht Dialogmarketing Unternehmen agiler? | Hannich, Frank; Heierli, Reto; Rettenmund, Michèle |
| 19-Apr-2023 | QButterfly : lightweight survey extension for online user interaction studies for non-tech-savvy researchers | Ebert, Nico; Scheppler, Björn; Ackermann, Kurt Alexander; Geppert, Tim |
| Apr-2023 | Content Marketing Studie 2023 : Einsatz und Verbreitung des Content Marketing in der Schweiz | Merdzanovic, Adis; Suvada, Adrienne; Strässner, Anna-Maria |
| Apr-2023 | Swiss Sustainable Consumption Study 2022 : Befragung zum Stand von nachhaltigem Konsum in der Schweiz | Furchheim, Pia; Heierli, Reto; Stallone, Valerio; Rettenmund, Michèle; Greschner, Ines Maria |
