| Erscheinungsdatum | Titel | Beteiligte Person(en) |
| 2021 | Social Media Fundraising für Non-Profit Organisationen | Merdzanovic, Adis; Suvada, Adrienne; Schweizer, Nicole |
| 2021 | Measuring emotions in customer relationships : can NEV replace NPS? | Müller, Steffen; Seiler, Roger; Völkle, Melanie |
| 2021 | Should hotels take the conversation offline? : the impact of different responses to online reviews on potential guests | Furchheim, Pia; Collenberg, Anja; Müller, Steffen |
| 2021 | Social Commerce Report 2021 : Potenzialanalyse des Direct Checkout auf Facebook und Instagram für Onlinehändler | Zumstein, Darius; Bärtschi, Dominic |
| 2021 | Attitude formation toward economy, standard and premium private label | Reimann, Olivier; Thomas, Oliver; Kucza, Gunther |
| 2021 | There is no such thing as the millennial : a cross-cultural analysis of luxury and prestige perception among young people in Switzerland and South Korea | Pedrazzi, Camilla; Duma, Fabio; Gadgil, Maya |
| 2021 | Strengthening the satisfaction loyalty link : the role of relational switching costs | Evanschitzky, Heiner; Stan, Valentina; Nagengast, Liane |
| 2021 | First insights on brand attitude towards a retailer’s individual private labels | Reimann, Olivier; Thomas, Oliver; Kucza, Gunther; Schuppisser, Stefan |
| 2021 | Second hand luxury : consumer motivations behind the purchase of pre-owned luxury goods : the case of luxury watches | Baumann, Yves; Duma, Fabio |
| 2021 | A conceptual study customer-centric luxury ecosystems : an innovative strategic approach for luxury customer experience management | Gadgil, Maya; Guhl, Selina; Björck, Albena |
| 2021 | Ephemeral social media content : remember after seeing instead of burn after reading | Stallone, Valerio; Koller, Sandro |
| 2021 | Werttreiber Product Information Management (PIM) : wie PIM aus produktbezogenen Daten greifbaren Nutzen macht | Wyss, Saskia; Demiriz, Umut; Fuchs, Rainer |
| 2021 | I, AR & Myself – Kundenselbstwahrnehmung als Teil der Customer Experience bei Nutzung von Augmented Reality : Applikationen am Beispiel der Beauty-Branche | Schäfer, Wolfgang; Barth, Linard; Yazici, Büsra |
| 2021 | Do PWYW labels affect internal reference prices and prices paid? | Reimann, Olivier; Thomas, Oliver; Kucza, Gunther |
| Jan-2021 | Marketing Automation Report 2021 : Lead Generierung und Lead Qualifizierung durch datengetriebenes Marketing im B2B | Zumstein, Darius; Oswald, Carmen; Gasser, Marc; Lutz, Rita; Schoepf, Alex |
