| Issue Date | Title | Involved Person(s) |
| 2020 | How sport sponsorships affect motivation for sport consumption : the role of perceived brand sincerity | Reimann, Olivier; Thomas, Oliver; Kucza, Gunther; Schuppisser, Stefan |
| 2020 | Does brand origin matter? : an analysis of low-involvement developing market brands internationalizing into a developed market | Björck, Albena; Carvajal-Ramirez, Michelle |
| 2020 | Voice search : a new customer experience for swiss tourism | Rozumowski, Anna; Kotowski, Wolfgang; Klaas, Michael |
| 2020 | Pricing : Prinzipien und Prozesse der betrieblichen Preispolitik | Diller, Hermann; Beinert, Markus; Ivens, Björn; Müller, Steffen |
| 2020 | Steigerung der Datenteilbereitschaft in B2B als Grundlage für die Entwicklung von neuen, datenbasierten Services | Vogt, Helen; Ehrat, Matthias; Holler, Manuel |
| 2020 | Mensch oder Roboter : wie werden virtuelle Influencer wahrgenommen? | Rozumowski, Anna; Boccali, Sheryl |
| 2020 | Mastering the digital transformation as a heritage luxury fashion brand | Duma, Fabio; Labati, Florence; Brunetti, Gianluca; Gadgil, Maya |
| 2020 | The impact of user-generated content on customer loyalty in food and beverages retail : an empirical study | Seiler, Roger; Beurer-Züllig, Bettina; Rozumowski, Anna |
| 2020 | Evaluating trust based on impression formation in business encounters : how to facilitate ‘lovable stars’ in marketing | Rozumowski, Anna; Dermody, Janine; Hari, Jürg J.; van der Veen, Robert |
| 2020 | Nostalgia and the personal truth : an empirical study on narrative identities in brand management | Schäfer, Wolfgang |
