| Issue Date | Title | Involved Person(s) |
| 2024 | Automated consulting services : perspectives of customers, consultants and companies | Stahl, Nadine; Hüttermann, Marcel; Stallone, Valerio; Klaas, Michael |
| 20-Sep-2023 | Enhancing digital advertising with blockchain technology | Stallone, Valerio; Wetzels, Martin; Mahr, Dominik; Klaas, Michael |
| 2022 | Let me entertain you : the influence of augmented reality on purchasing intention in e-commerce | Beurer-Züllig, Bettina; Rozumowski, Anna; Klaas, Michael |
| 2021 | Applications of blockchain technology in marketing : a systematic review of marketing technology companies | Stallone, Valerio; Wetzels, Martin; Klaas, Michael |
| Dec-2020 | Resistance to customer-driven business model innovations : an explorative customer experience study on voice assistant services of a Swiss tourism destination | Rozumowski, Anna; Schäfer, Wolfgang; Klaas, Michael |
| 2020 | Marketing Analytics Studie : Einsatz von Marketing Analytics und Artificial Intelligence in Schweizer Unternehmen | Müller, Steffen; Klaas, Michael; Collenberg, Anja; Rozumowski, Anna; Lenggenhager, Vera Nina |
| Jan-2020 | The social side of brick and mortar : the impact of brand-related user-generated content on different consumer typologies in food retailing | Beurer-Züllig, Bettina; Klaas, Michael |
| 2020 | Content Marketing-Studie 2020 : Einsatz und Verbreitung des Content Marketing in der Schweiz | Bächler, Jesse; Suvada, Adrienne; Klaas, Michael; Bulatovic, Andjela; Wyss, Saskia |
| 2019 | Komplexität und Dynamik im Marketing : Swiss Marketing Leadership Studie 2019 | Heierli, Reto; Furchheim, Pia; Hannich, Frank; Rüeger, Brian; Crowden, Catherine, et al |
| Jan-2016 | Swiss Marketing Leadership Studie 2016 : digitale Transformation im Marketing | Hannich, Frank; Fuchs, Rainer; Rüeger, Brian; Hüttermann, Marcel; Klaas, Michael, et al |
