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Results 1-15 of 384 (Search time: 0.004 seconds).
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Issue DateTitleInvolved Person(s)
2024Unternehmen zwischen Hype & SchockRüeger, Brian; Volkmar, Gioia
2024Automated consulting services : perspectives of customers, consultants and companiesStahl, Nadine; Hüttermann, Marcel; Stallone, Valerio; Klaas, Michael
29-Sep-2023Private labels and negative information : effects within a retailerReimann, Olivier; Thomas, Oliver; Nagengast, Liane; Kucza, Gunther
29-Sep-2023Private labels and negative information : effects across retailersNagengast, Liane; Thomas, Oliver; Reimann, Olivier; Kucza, Gunther
23-Jun-2023Macht Dialogmarketing Unternehmen agiler?Hannich, Frank; Heierli, Reto; Rettenmund, Michèle
2023Die Krux mit der NachhaltigkeitskommunikationRüeger, Brian; Furchheim, Pia
2023Enhancing digital advertising with BCT : areas of innovationStallone, Valerio; Wetzels, Martin; Mahr, Dominik; Klaas, Michael
Jan-2023Firm-generated, user-generated and machine generated content in the digital economy : analytics, prediction, recommendation, and impact minitrackKlaas, Michael; Beurer-Züllig, Bettina
13-Sep-2022Luxury is dead, long live luxury! Resonance as an alternative lens to advance our understanding of an eternal desire and a global businessDuma, Fabio
2022MarktforschungMüller, Steffen
2022Management von KundenHannich, Frank
2022«Running the Business» : der aufgabenorientierte Ansatz im MarketingRüeger, Brian
2022Corporate purpose and employee well-being in the luxury industry : conceptual foundations and recommendations for the Swiss watch sectorDuma, Fabio; Khalifa, Dina; Schäfer, Jule
2022The chemistry between us : non-visitor research for targeted offerings and communication : the case of the Swiss Science Center TechnoramaHannich, Frank; Labaronne, Leticia; Schedler, Roy; Leuschen, Lara; Heierli, Reto
2022Transition : vom «Building the Business» zum «Running the Business»Rüeger, Brian
Results 1-15 of 384 (Search time: 0.004 seconds).