Issue Date | Title | Involved Person(s) |
2015 | Swiss Marketing Leadership Studie 2015 : Status Quo und Trends in Schweizer Unternehmen | Hannich, Frank; Fuchs, Rainer; Rüeger, Brian; Hüttermann, Marcel; Forestier, Céline; Müller, Steffen; Vogt, Helen; Seiler, Roger; Kubli, Carolina; Kübler, David Lucien |
2013 | Read or recycle? : the impact of promotional and relational mailings on the response funnel | Hannich, Frank; Müller, Salome; Forestier, Céline |