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Results 1-10 of 18 (Search time: 0.005 seconds).
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Issue DateTitleInvolved Person(s)
2023Die Krux mit der NachhaltigkeitskommunikationRüeger, Brian; Furchheim, Pia
2022Why do consumers discard products prematurely? : a consumer value perspectiveFurchheim, Pia; Kreidler, Nicole
25-Mar-2021Jedem Review seine gezielte AntwortMüller, Steffen; Collenberg, Anja; Furchheim, Pia
2021Should hotels take the conversation offline? : the impact of different responses to online reviews on potential guestsFurchheim, Pia; Collenberg, Anja; Müller, Steffen
2021Taking the conversation offline? : the impact of response strategies on potential hotel guestsFurchheim, Pia; Collenberg, Anja; Müller, Steffen
May-2020PIDAS Benchmark-Studie : Kundenservice im digitalen ZeitalterMonard, Frédéric; Uebersax, Hans-Peter; Skerswetat, Jörn; Müller, Melanie; Hannich, Frank; Furchheim, Pia; Collenberg, Anja; Lenggenhager, Vera Nina
2019Freundlich bleiben zahlt sich ausMüller, Steffen; Furchheim, Pia
2019“Dear Monica, thank you for your review” : the impact of hotel responses to online reviewsFurchheim, Pia; Müller, Steffen; Sponagel, Claudio; Collenberg, Anja
2019Taking advice from your popular friend : the influence of parasocial interaction and number of followers on brand attitude and brand purchase intentions on instagramCollenberg, Anja; Furchheim, Pia; Beurer-Züllig, Bettina
2018Der Einfluss digitaler Instrumente auf Interessenten- und Käuferverhalten am Beispiel der Vermarktung des Gartenhochhauses AglayaBosshard, Adrian; Furchheim, Pia