Publication type: | Conference paper |
Type of review: | Peer review (publication) |
Title: | Why do consumers discard products prematurely? : a consumer value perspective |
Authors: | Furchheim, Pia Kreidler, Nicole |
et. al: | No |
Proceedings: | Proceedings of the European Marketing Academy |
Conference details: | 51st Annual European Marketing Academy Conference (EMAC), Budapest, Hungary, 24-27 May 2022 |
Issue Date: | 2022 |
Publisher / Ed. Institution: | European Marketing Academy |
Language: | English |
Subjects: | Sustainability; Value decay; Consumer-product relationship |
Subject (DDC): | 658.8: Marketing management |
Abstract: | As we push closer to 1.5 degrees Celsius, it is apparent that we need to go beyond sustainable buying behavior and holistically look at the entire consumption cycle. The present paper investigates factors that drive consumers’ desire to replace their current cellular phone in a longitudinal study. Building on the Investment Model by Rusbult et al. (1998) and consumer value theory, we show that product commitment is a function of a person’s satisfaction with that product, the quality of alternatives, and the investment size. The results indicate that the product relationship and product commitment generally weaken over time, while the perceived quality of alternatives and the likelihood to replace the phone increase. Additionally, we show that consumer value (hedonic and utilitarian) is an important driver of satisfaction. Importantly, the results show that while the effect of the utilitarian value on satisfaction remains stable over time, the influence of the hedonic value significantly declines. |
URI: | https://digitalcollection.zhaw.ch/handle/11475/28503 |
Fulltext version: | Published version |
License (according to publishing contract): | Licence according to publishing contract |
Departement: | School of Management and Law |
Organisational Unit: | Institute of Marketing Management (IMM) |
Appears in collections: | Publikationen School of Management and Law |
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Furchheim, P., & Kreidler, N. (2022). Why do consumers discard products prematurely? : a consumer value perspective. Proceedings of the European Marketing Academy.
Furchheim, P. and Kreidler, N. (2022) ‘Why do consumers discard products prematurely? : a consumer value perspective’, in Proceedings of the European Marketing Academy. European Marketing Academy.
P. Furchheim and N. Kreidler, “Why do consumers discard products prematurely? : a consumer value perspective,” in Proceedings of the European Marketing Academy, 2022.
FURCHHEIM, Pia und Nicole KREIDLER, 2022. Why do consumers discard products prematurely? : a consumer value perspective. In: Proceedings of the European Marketing Academy. Conference paper. European Marketing Academy. 2022
Furchheim, Pia, and Nicole Kreidler. 2022. “Why Do Consumers Discard Products Prematurely? : A Consumer Value Perspective.” Conference paper. In Proceedings of the European Marketing Academy. European Marketing Academy.
Furchheim, Pia, and Nicole Kreidler. “Why Do Consumers Discard Products Prematurely? : A Consumer Value Perspective.” Proceedings of the European Marketing Academy, European Marketing Academy, 2022.
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