Title: The day after M-Budget : strategische und taktische Sortimentsgestaltung im Schweizer Einzelhandel
Authors : Avramakis, Evangelos
Scheidegger, Felix
Hüppi, Richard Alexander
Advisors / Reviewers : Hari, Hari
Issue Date: 2006
License (according to publishing contract) : Not specified
Language : German
Subjects : M-Budget; Sortimentsgestaltung; Einzelhandel; Premiumartikel
Subject (DDC) : 658.8: Marketing management
Departement: School of Engineering
Organisational Unit: Institute of Mechatronic Systems (IMS)
Publication type: Master Thesis
URI: https://digitalcollection.zhaw.ch/handle/11475/6479
Appears in Collections:Publikationen School of Engineering

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